Chapter 9

What Are Cognitive Biases?


This mini-chapter discusses the nature of cognitive biases in general. The four chapters that follow it describe specific cognitive biases in the evaluation of evidence, perception of cause and effect, estimation of probabilities, and evaluation of intelligence reporting.


Fundamental limitations in human mental processes were identified in Chapters 2 and 3. A substantial body of research in cognitive psychology and decisionmaking is based on the premise that these cognitive limitations cause people to employ various simplifying strategies and rules of thumb to ease the burden of mentally processing information to make judgments and decisions.88 These simple rules of thumb are often useful in helping us deal with complexity and ambiguity. Under many circumstances, however, they lead to predictably faulty judgments known as cognitive biases.

Cognitive biases are mental errors caused by our simplified information processing strategies. It is important to distinguish cognitive biases from other forms of bias, such as cultural bias, organizational bias, or bias that results from one's own self-interest. In other words, a cognitive bias does not result from any emotional or intellectual predisposition toward a certain judgment, but rather from subconscious mental procedures for processing information. A cognitive bias is a mental error that is consistent and predictable. For example:


    The apparent distance of an object is determined in part by its clarity. The more sharply the object is seen, the closer it appears to be. This rule has some validity, because in any given scene the more distant objects are seen less sharply than nearer objects. However, the reliance on this rule leads to systematic errors in estimation of distance. Specifically, distances are often overestimated when visibility is poor because the contours of objects are blurred. On the other hand, distances are often underestimated when visibility is good because the objects are seen sharply. Thus the reliance on clarity as an indication of distance leads to common biases. 89


This rule of thumb about judging distance is very useful. It usually works and helps us deal with the ambiguity and complexity of life around us. Under certain predictable circumstances, however, it will lead to biased judgment.

Cognitive biases are similar to optical illusions in that the error remains compelling even when one is fully aware of its nature. Awareness of the bias, by itself, does not produce a more accurate perception. Cognitive biases, therefore, are, exceedingly difficult to overcome.

Psychologists have conducted many experiments to identify the simplifying rules of thumb that people use to make judgments on incomplete or ambiguous information, and to show--at least in laboratory situations--how these rules of thumb prejudice judgments and decisions. The following four chapters discuss cognitive biases that are particularly pertinent to intelligence analysis because they affect the evaluation of evidence, perception of cause and effect, estimation of probabilities, and retrospective evaluation of intelligence reports.

Before discussing the specific biases, it is appropriate to consider the nature of such experimental evidence and the extent to which one can generalize from these experiments to conclude that the same biases are prevalent in the Intelligence Community.

When psychological experiments reveal the existence of a bias, this does not mean that every judgment by every individual person will be biased. It means that in any group of people, the bias will exist to a greater or lesser degree in most judgments made by most of the group. On the basis of this kind of experimental evidence, one can only generalize about the tendencies of groups of people, not make statements about how any specific individual will think.

I believe that conclusions based on these laboratory experiments can be generalized to apply to intelligence analysts. In most, although not all cases, the test subjects were experts in their field. They were physicians, stock market analysts, horserace handicappers, chess masters, research directors, and professional psychologists, not undergraduate students as in so many psychological experiments. In most cases, the mental tasks performed in these experiments were realistic; that is, they were comparable to the judgments that specialists in these fields are normally required to make.

Some margin for error always exists when extrapolating from experimental laboratory to real-world experience, but classes of CIA analysts to whom these ideas were presented found them relevant and enlightening. I replicated a number of the simpler experiments with military officers in the National Security Affairs Department of the Naval Postgraduate School.




88Much of this research was stimulated by the seminal work of Amos Tversky and Daniel Kahneman, "Judgment under Uncertainty: Heuristics and Biases," Science, 27 September 1974, Vol. 185, pp. 1124-1131. It has been summarized by Robin Hogarth, Judgement and Choice (New York: John Wiley & Sons, 1980), Richard Nisbett and Lee Ross, Human Inference: Strategies and Shortcomings of Human Judgment (Englewood Cliffs, NJ: Prentice-Hall, 1980), and Robyn Dawes, Rational Choice in an Uncertain World (New York: Harcourt Brace Jovanovich College Publishers, 1988). The Hogarth book contains an excellent bibliography of research in this field, organized by subject.

89Tversky and Kahneman, ibid.




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Posted: Mar 16, 2007 01:52 PM
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