The National Intelligence Daily

newspaper version,
Previous Next



pointing to what the reader could get from the newspaper, the talking paper commented: "We could not provide the same choices in conventional ways without confronting the reader with a formidable and unmanageable pile of papers every morning."
The struggle for efficiency had produced dividends. The Daily could present more information on less paper than could conventional intelligence publications. With technical innovations that led to faster ways of reproducing pictures and maps, with the installation of phototypesetting equipment, and with production flow systems that were getting smoother, the Daily was winning the battle for currency. In the months ahead it would scoop the morning metropolitan newspapers on events such as the Indian nuclear explosion and the coups in Portugal and Cyprus.
A Resolution of Contradictions
The great contradictions had been resolved. Who gets the newspaper is more important than how many get the newspaper. The Daily's purpose is not to conform to the newspaper stereotype of a mass circulation medium; it is to convey, with the efficiency of a newspaper, intelligence to a few selected subscribers at the highest level of government. The consumers can select what they want from the expanded intelligence fare. For their purposes, scanning a newspaper is more efficient than digging through a stack of booklets. The producers can triple the amount of what normally goes into a generalized intelligence publication, and they can sustain the quality. On mornings when intelligence of significance runs short, the Daily can appear in a two-page version. The newspaper can select material prepared for other purposes, and some material prepared for the newspaper can be disseminated in other ways to consumers who do not receive the Daily.
Coordination can work, so long as it does not mire down in haggling over commas. Astute editorial management can channel uneven production into steady consumption. Consumers can be persuaded to give a new product a fair trial. A jacket can replace a cover as a security mechanism. Those who are good at making booklets also can teach themselves to be good at making a newspaper.
Staff and Publications Structure
In late November 1973, the DCI decided to proceed with the Daily on an experimental basis. The laboratory newspapers had met with success. Still, OCI recognized that the dry-run issues had had the benefit of novelty, of unusual attention, and of stockpiled material. The real test would come when consumers depended upon the Daily for their main intelligence fare, when contributors to the newspaper were producing routinely, when night duty became a grind, and when material ran thin. To prepare for the test, OCI established the National Intelligence Daily Staff with a chief serving as managing editor of the Daily, a special assistant to the managing editor, and four rotating editorial teams.
OCI revised the publications structure to provide:
--Material for the President and Vice President.
--The Daily for the Vice President, Cabinet members, the National Security Council staff, and a few additional officers.


Previous Next

Posted: May 08, 2007 08:46 AM
Last Updated: Aug 10, 2011 02:30 PM