The National Intelligence Daily

newspaper version,
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--The Central Intelligence Bulletin, to be reconstituted with a larger intelligence community input as the National Intelligence Bulletin, for other policy-makers.1
--Semi-formal staff notes containing finished intelligence prepared by OCI's divisions for specialized customers.
--The weekly intelligence publications.
--For rapid response, spot reports disseminated electrically.
At year's end, construction men carved out office space for the Daily. In the first week of January, 1974, those who had been drawn into the newspaper project-analysts, cartographers, editors, publication typists, proofreaders, layout men, printers, couriers-completed the production and in-house dissemination of four final sample issues. After 33 dry runs, the Daily was ready to go to press for real, Monday through Saturday, as long as its readers wanted it.
"An Experimental Publication"
On January 10, 1974, the first official edition of the Daily went to less than three dozen principals in the White House, the Cabinet, the National Security Council, the Department of State, and the Department of Defense. Vice President Ford headed the list of subscribers. (The Deputy Assistant to the President for National Security Affairs reported that President Nixon preferred no change in the way he received his intelligence materials, and therefore would not read the intelligence paper.)
The Daily's own masthead labeled it "an experimental publication." It was experimental not only for the producers but also for the consumers, who would require time to get used to the unconventional presentation of intelligence, and who during the experiment would receive no other kind of daily intelligence publication from CIA.
In spring it was time to discover whether the experiment had succeeded. Questionnaires went to the readers. Did they find the Daily more accurate than the Post and Times? Or less? More focused on policy issues? Or less? Merely repetitive? Easier to read and digest? Or less? Did the readers scan the headlines and select? Read the summary and select? Read the Daily cover to cover? Did they find the feature articles useful? Did the Daily meet their daily intelligence needs except for longer studies and estimates? Did the Daily offer the right balance between current reporting and analytic treatment? Did coordination make the Daily more useful? Did they prefer the Daily as is? With changes? A more conventional presentation of current intelligence? A daily oral briefing?
By June the returns were in. Three fourths of the respondents were favorably inclined toward the Daily.
Costs: Tangible and Intangible
The experiment had run up costs in OCI, with 12 people assigned to it full time and heavy time requirements from analysts and line managers, including a skeleton night shift. The project made waves that affected OER, OSR, OGCR, the Office of Scientific Intelligence, the Office of Weapons Intelligence, the Central Reference Service, and the Printing Service Division. Money costs were relatively small and
1In May, 1976, the Bulletin was replaced with the National Intelligence Daily Cable, produced from Daily articles.


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Posted: May 08, 2007 08:46 AM
Last Updated: Aug 10, 2011 02:31 PM