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CIA’s Secrets to Creative Problem Solving at the SXSW Conference and Festivals

What do a wombat, wolf, wood duck, and otter have in common?


SXSW hero image


They each represent some of the creativity techniques and tools presented by our creative thinking instructors, Jacob and Nyssa, at South by Southwest (SXSW) on March 8 in Austin, Texas.

Problem-solving requires two types of thinking?

Yes! All problem-solving requires two types of thinking: divergent and convergent. Under the constraints of stress, deadlines, or routine thinking, our natural tendency is to rely on the latter and creativity becomes a luxury. Jacob and Nyssa introduced the concept of divergent thinking, and provided real-world examples and exercises that anyone can use to strengthen their own creative problem-solving.


SXSW stage image


Hint, think WoMBAT: “What Might Be All The…” and reframe the problem by asking questions that make your brain think of all the possibilities, not just right and wrong answers.

CIA Creative Thinking InstructorsClick here to listen to a recording of CIA’s live presentation at SXSW or download the full presentation.

Do you have a story on creative problem-solving that you would like to share with CIA? You can tweet us @CIA using #CIAWombat.


Posted: Mar 13, 2019 12:31 PM
Last Updated: Mar 14, 2019 09:00 PM