RE: A QUESTION FROM NBCNEWS.COM

• Document Type: SPECIALCOLLECTION
• Collection: FOIA Collection
• Document Number (FOIA) /ESDN (CREST): 06399217
• Release Decision: RIPPUB
• Original Classification: U
• Document Page Count: 3
• Document Creation Date: March 16, 2022
• Document Release Date: January 20, 2016
• Case Number: F-2013-02277
• Publication Date: July 25, 2013

Approved for Release: 2015/12/15 006399217
From:
Sent:
To:
Subject:
Windrem, Robert (NBCUniversal)
Thursday, July 25, 2013 5:59 PM
RE: a question from NBCNews.com
FYI, WNBC in New York has also run the TODAY piece twice today, once in the morning, once in the evening.
From: [mailto:
Sent: Thursday, July 25, 2013 5:35 PM
To: Windrem, Robert (NBCUniversal)
Cc:
Subject: RE: a question from NBCNews.com
Bob, thanks so much for the follow-up and the very kind words. I was really, really pleased with the piece. Would LOVE
to see what the web numbers will be and how they compare to other pieces you have done. I'd be happy to give you a
tour next time you are in and catch some of the other pieces we didn't cover. You are most welcome. All best, T
From: Windrem, Robert (NBCUniversal
Sent: Thursday, July 25, 2013 5:27 PM
To:
Subject: RE: a question from NBCNews.com
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When Richard and I saw the gun last February (while walking to the PAO conference room), we knew we were going to
do the Museum story.
It was a great experience walking the halls and getting a chance to take LONG looks at the artifacts rather than rushing
by them. You and your staff's professionalism was much appreciated. I thought Richard's interview you was
extraordinarily interesting ... and I've seen a lot of them. And the props from the insectocoptor to the t-shirt on the
TODAY Show set made it so much more fun.
We've gotten a lot of pick-up from print media and MSNBC has run the TODAY show piece at least twice today. In the
next few days, I should be able to get the numbers off the website. I would not be surprised if they were in the seven
figures.
Keep up the good work and maybe the next time we are in Langley we can bump into each other in the
museum. Thanks again.
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From: [mailto (b)(3)
Sent: Thursday, July 25, 2013 4:50 PM
To: Windrem, Robert (NBCUniversal) (b)(3)
Subject: RE: a question from NBCNews.com
Bob, first of all, thank you all for the superb work. I haven't been able to walk down the hall today without folks stopping
me and I have DOZENS of emails to go thru from all over the country as well as from the workforce. Feedback has been
overwhelming positive from everyone who has contacted me. Please pass my thanks to Richard, the crev(b)(6)
and of course our thanks to you for the respect and value you placed on our history, the objects, the museum's work to
preserve our tangible history....and most of all, the Agency's mission. I really appreciate that. I also appreciate the quick
action on the edits to the online piece. Thank you.
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NBC's piece was the most comprehensive interview ever conducted with CIA Museum. The interview covered almost 80
years of intelligence history from a 1936 Enigma Machine to the 2011 UBL raid. The NBC piece is unique in that the
scope includes treasures from BOTH the Afghan Gallery and the OSS Gallery - a linkage we make in the Afghan Gallery
ourselves, but one that has not been made on film with both galleries together until the NBC piece yesterday. You all
picked up on the power of that legacy and its place in our country's history as well as within our own organization.
There's a great quote from FDCIA Hayden that states - at no other time in the Agency's history does it more resemble its
OSS predecessor. This was the first time a donor was interviewed on film about a specific piece donated to the
collection. That clip was superb! (Ian Shapira's piece was print.) Dennis was great and the historical footage was
extremely powerful! And it was the first time that the UBL artifacts have been filmed. This was also the first time I have
been interviewed in depth about the A-12 OXCART.
Let me know what else you need and again, our thanks and appreciation for the fine, fine work and the incredible
opportunity to showcase our history. (and loved the photo of Richard and me in the OSS Gallery!)
All best, T
Toni Hiley
CIA Museum Director
From:
Sent: Thursday, July 25, 2013 2:57 PM
To: Windrem, Robert (NBCUniversal);
Subject: RE: a question from NBCNews.com
I checked with in Toni's team and he is pretty much 99 percent certain NBC's event is the first time the entire
museum was captured. But will let Toni weigh in. She is currently out on business and will return soon.
Sorry for the wait.
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From: Windrem, Robert (NBCUniversal) [mailto:
Sent: Thursday, July 25, 2013 12:11 PM
To:
Subject: a question from NBCNews.com
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Someone emailed us this overnight...
http:fiwww.cbsnews.com/8301-500174 162-592871.html
"The part of the CIA that's in charge of science and technology is showing off some never before-seen-devices that have
been used in the cloak-and-dagger game over the years.
"CBS News Correspondent Bill Plante went to CIA Headquarters to get a sneak peek at what some have called "the finest
museum you'll never see."
"It's a museum of top-secret spy stuff, a display of the once-classified gadgets used by CIA spies all over the world. It's
for CIA employees only, but CBS News got a rare look behind the scenes from Dr. Donald Kerr, director for science and
technology."
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I wasn't aware of the 2007 visit but it appears they didn't visit the entire museum. Is it fair to say ours was the first tour
of the entire museum? I know the OSS wing wasn't open then.
Robert Windrem
Investigative Producer/Special Projects
NBC Nightly News
319W-2
30 Rockefeller Plaza
New York, NY 10112
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