TWITTER

• Document Type: SPECIALCOLLECTION
• Collection: FOIA Collection
• Document Number (FOIA) /ESDN (CREST): 06468164
• Release Decision: RIFPUB
• Original Classification: U
• Document Page Count: 6
• Document Creation Date: March 16, 2022
• Document Release Date: July 6, 2016
• Case Number: F-2015-01490

Approved for Release: 2016/01/05 C06468164
Twitter
According to Twitter, CIA's launch and first week on Twitter has been one of the most successful launches ever of a federal account. They will be
presenting it as a case study internally on how to launch an account. We currently have over 622K followers. After only one week, we are in the
top 3% of all 1300+ federal accounts. The 30 tweets we have sent have engaged an average of 12% of followers; this is comparable to the White
House account.
From Twitter: "INCREDIBLE LAUNCH OF AN ACCOUNT"
Our sentiment score (how positively or negatively people are talking about us on social media) has gone from an average of 30 to a score of 50
this week.
Media � picked up by all major news outlets and the majority of the reporting was very positive.
First Tweet Reach:
� 300K Retweets
� Total Impressions: 5,010,672 (the potential number of readers of the tweet)
o 4,579,871 of the Impressions from being embedded in news stories
Clicks back to CIA.gov:
� CIA #Museum Artifact of the Week: Set of china from CIA's proprietary airline Air America. tusa.gov/UxryyK
o 5,172 clicks to CIA.gov link
� Happy 90th to our former boss @GeorgeHWBush! #TBT Badge photo from his days as CIA Director 1.usa.gov/1kR1521
o 1,135 clicks to CIA.gov link
� The stage is set. View live webcast on CIA.gov1,228 clicks 8:30am EST #INTELCON 1.usa.gov/113a3jn
o 3,636 clicks to CIA.gov link
Sample Tweets to us:
� Genius social media person/team. WEI WEI WEI good tweets! #daymade
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� Can we really ever block @CIA?
Gonna put a tinfoil hat on my avi...
� The @DA will have the only twitter account that responds to your tweet before you even type it.
� Well done on your first tweet @CIA. Now following you as you are undoubtedly following me.
� @CIA Congratulations! Your next mission is to instagram your lunch. Don't forget to redact part of it.;)
� @CIA anything you Tweet can and will be held against you.
� The @CIA just joined Twitter less than an hour ago, and they're gaining followers at an average rate of 1000 per minute.
� Hey, I knew it was gonna be a weird Friday, but I didn't think the @DA would start a twitter account. Wonders never cease...
� @CIA Howdy to the Nations First Line Defense. Great First Tweet!
� @CIA can we be the 26th twitter account you follow? We just want to be able to say we are being followed by the @CIA.
� Whoever came up with this line as the first tweet out of @DA deserves a box of macaroons for cleverness beyond the call of duty.
� This has to be the best tweet in the history of tweets. Congrats #CIA. Welcome to Twitter @DA you win best first tweet
pic.twitter.com/9vm5r0Pg3h
� @CIA do you think the KGB would be down to join twitter too?
� RT @CIA: We can neither confirm nor deny that this is our first tweet. I Best first tweet EVER :-)
Each of the 25 accounts we follow also saw a significant increase in their numbers:
� @odnigov -100%
� @icontherecord - 100%
@NGA �95%
� @DHS- gained record 9,200 followers in one day, as of Tuesday they had added 20K
#INTELCON on Twitter
Sentiment Score: 78!
We trended in the morning in the DC area. Trending is based off of the rate of the acceleration of the conversation.
Top five most popular Tweets from conference:
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� The stage is set. View live webcast on httpillt.co/Jh7dhHnvXM 8:30am EST #INTELCON http://t.co/qVqsr5T1f6
http://t.co/e KC6G gY5a K
� Another 1st: our 1st public conference @Georgetown. View live webcast on http://t.coilh7dhHnyXM 8:30am EST #INTELCON
http://t.co/ciVcisr5T1f6
� "CIA is...a learning organization, one that makes a deliberate effort to learn from the past, adapt to the times, and refine its
methods"
� "We must focus our efforts on uncovering secrets that only human sources can acquire."
� "We at CIA have a solemn obligation to safeguard not only the Nation we serve, but the sources and methods that enable us to
do so."
ALL Tweets from speech were retweeted and favorite at a very positive rate. This is very good. Twitter is very impressed with our engagement
rates.
All Tweets
faves
retweets
replies
tweet text
181371
296892
20462
We can neither confirm nor deny that this is our first tweet.
17255
14980
3357
Thank you for the @Twitter welcome! We look forward to sharing great #unclassified content with you.
2324
863
544
Too many speech tweets earlier today? #lessonlearned #transparency
1714
1557
302
Happy 90th to our former boss @GeorgeHWBush! #TBT Badge photo from his days as CIA Director
http://t.cohrt0Bc2Khg http://t.co/yM L31 tz FzI
664
559
98
The stage is set. View live webcast
http://t.co/eKC6605aK
on http://t.collh7dh HnyXM 8:30am EST #INTELCON h ttp://t.co/qVqs r5Tlf 6
582
507
142
Another 1st: our 1st public conference @Georgetown. View live webcast on http://t.co/Jh7dhHnyXM 8:30am
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EST #INTELCON httplitco/qVqsr5T1f6
548
456
95
"CIA is...a learning organization, one that makes a deliberate effort to learn from the past, adapt to the times,
and refine its methods"
531
476
150
"We must focus our efforts on uncovering secrets that only human sources can acquire."
510
445
139
"We at CIA have a solemn obligation to safeguard not only the Nation we serve, but the sources and methods
that enable us to do so."
484
143
108
Thanks @georgetown for #intelcon #nomorespeechtweets
444
292
79
"We must engage our fellow citizens...to explain the work we perform on their behalf and articulate our
motives, values, and objectives"
411
348
48
"Intelligence has been critical to our national interests and security since George Washington personally
directed espionage networks"
403
353
67
"Good intelligence�timely, accurate, insightful�is the cornerstone of almost every aspect of national security
policy today." #INTELCON
389
244
115
"...'secures the life of our Nation while preserving the liberties that make our Nation worth fighting for'."
361
292
70
"We have an obligation as intelligence professionals to look beyond the next horizon..."
360
269
77
Former CIA Director #Helms said: "Gadgets cannot divine man's intentions."
341
182
50
"I joined...the CIA in 1980. I believed in its mission then, and I believe even more strongly in it today"
328
220
39
"The bar is set higher bc of the...tension that has always existed btwn the secrecy [of our] mission & the
openness of [our society]"
315
244
70
"We have confronted grave threats before...But rarely have we encountered such a bewildering variety of
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challenges and threats all at once."
315
205
80
"Our Nation faces an ever-growing list of national security challenges."
293
223
52
"The world is grappling with a new breed of challenges enabled by advancing technology." #INTELCON
291
166
79
CIA #Museum Artifact of the Week: Set of china from CIA's proprietary airline Air America.
http:M.coiltNW7KftME
286
226
69
"As we position our Agency for the future, one of our main challenges is how to remain relevant in the digital
information age."
268
217
47
"Information technology has transformed the world since I first embarked on my intelligence career."
267
213
47
"No nation can counter the plethora of 21st century transnational threats on its own." #intelcon
262
142
29
"CIA is committed to charting a way forward that, in the President's words..."
233
140
33
"...to explain the forces that are likely to shape them in the weeks, months, and years to come."
222
121
35
Distinguished career CIA officer Burton Gerber introduces #CIA Director John Brennan for keynote
address #intelcon
201
99
93
Brennan opens Q&A session with #intelcon attendees.
156
74
19
Brennan Keynote: Honored to co-sponsor #intelcon with @Georgetown
Facebook
47.3K page likes (DNI has 27K, White House 2.2M) Facebook says we are doing extremely well.
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We reached 1.3M people with our posts � a GREAT number!
� 13.8 Likes
� 4.5K Comments
� 3.2 Shares
� 195K posts clicked on
Comment:
I cannot imagine the junk the poor GS employee hired to read and update this web page will have to slog through. My sympathies to you.
Welcome to Facebook CIA.
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