THE NATION THE CIA

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP64B00346R000200200006-6
• Release Decision: RIFPUB
• Original Classification: K
• Document Page Count: 48
• Document Creation Date: December 15, 2016
• Document Release Date: September 24, 2003
• Sequence Number: 6
• Publication Date: June 24, 1961
• Content Type: REPORT

Approved For Release 2003/10/10 :CIA-RDP64B00346R000200200006-6
Z`HE
SPECIAL ISSUE JUNE 24, 1961 .. 25c
THE
by
Fred J. Cook
Approved For Release 2003/10/10 :CIA-RDP64B00346R000200200006-6
 Approved For Release 2003/10/10 :CIA-RDP64B00346R000200200006-6
LETTERS
One S~ii~1~ Act for P`~ace
Dear Si~l?s: In a letter in the Junc 10
issue, re Mary Groolns's article on shel-
ters [May 13], Robert Berkowitz com-
ments: "I am not certain if she re-
gards tf~c _ United States as Elio only
warlike agent in the world." Perhaps
Itlr. Berkowitz will find it less incon-
ccivable that anyone could so regard
us (or rather, our government) after
he has read Mr. Dreher's eye-opening
article, "Hazards of Civi[ Defense," in
,the same issue in which his letter ap-
'pearCd. 13 tit 171 any C:LSe, may I StlggeSt
to him that all that really matters is
whether the United States is one of
the warlike agents in the world. I think
the record clearly shows it is, and that
as such it is one of the parties responsihle
for imperiling the very existence of the
human race. I also think that if just
one of the main warlike agents in to-
day's world were to begin acting in
such a way as to further-and not mere-
ly praise-peace, the threat which nu-
clear weapons pose to mankind wouid
be lessened far out of proportion to the
initial act for peace, because that :ict
would finaly reverse the horrible ttrn~
of the arms race. BLOSSO1vI D. SEGAf.OFF
NEw Ha-ven, Coatll.
Familiar .Ar~unlcnt?
Dear Sirr: William Gilman, revle~ ing
The Structure of Science in yottf ~iinc
10 issue, asks: ". .Can we then all-
soIve the Los Alamos scientists of tiicir
share of responsibility for I-Iirosfiii~a:"
The answer is Yes, because (a) we n-erc
at war; (h) without Iiiroshima, flit
war would have continued for two riiorc
years and 2 million more Americans
would have died; (c) far more Japanese
lives, as well as property, would have
been wiped out with a contihuatioii of
the war; (d) a leading Japanese states-
man said if conditions had been r'eccrs~eit,
he would have had no hesitalic}' in using
flit bomb against America.
Chicago, Ill. RUBBRT Ros>;NSLUrrI
l~e~ri'.9SI~Te ~aA ?
Dear Sirr: In your May 13 issue, Petcx
Donner presented the case for a tax on
the advertising of large companies. Mr.
Donner assumes that (1) as wealth
grows, the demand for an increasing
number of consumer goods "reaches :1
StaCC Of CXt.rC1nC 111C1aSt1Clty" and (~)
fines, by product differentiation and
urge advertising expenditures, can pass
Approved
For Release 2003/10/10 .CIA-RDP64B00346R~Cf'1fb'~2~~1~
Snninter .Schedule
After Ju.l.y 1, and through
lAtl~*llSt, T'lie 1Vatiort, will ap=
ti~ir ari alternate weeks
aiily, i.e.~ oii July l~ and
2~, aaid Ang>1>!st 12 and 2b.
The no1?uial weekly sched-
ule wi)1 be resii;tued with the
Sept. 2 issue.
along cost increases to the consunlcr.
When demand is in "a state of cx-
trcme inelasticity," the firm is in a po-
sition to pass increases in host along to
the tonstttricr with the rl'slft that prices
arc Ilighci? .and the quantity sold is
about the saint:
To the film, a tax oii advertising is
an increase in Elie cast of dola~ busi-
ness. If the tat can be forced tin the
consttiiicc iri tlic form o~ higher prices,
then its economic impact is identical
to that of a sales tax. A sacs tax is a
rcgressi~?c tax.
If one grants Mr. Donner his as-
sumptions, one is confronted with a
t:ix on advertisilg that is paid by the
coilsunler under a s'ystein of regressive
taxation. Suppose that the volume bf
advertising does ilccrease. What tviil
disappear? Will thct~ ~~ less I'ld_v of
file YI'eek or will tlietc be Icss Guli-
597t;O~E?
Most of flit effects that Mr. Dorifcr
is seeking could, pcriiaps, be liettcr
aci,leved through a system of grading
and labeling of advt;rtiscd products and
by a closer Look :it adve?tisirig material
by flit FTC. Z7iis