PRESS RESEARCH BULLETIN

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP73-00475R000401260001-4
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 5
• Document Creation Date: December 27, 2016
• Document Release Date: January 6, 2014
• Sequence Number: 1
• Publication Date: January 1, 1966
• Content Type: OPEN SOURCE

MI Ilk A
Declassified in Part - Sanitized Copy Approved for Release @50-Yr
2014/01/06 : CIA-RDP73-00475R000401260001-4
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PRESS RESEARCH & ANALYSIS
SUITE 81
18 EAST 60 STREET
NEW YORK. N. Y. 10022
TEL. 212 - 355-5594
BACK ISSUE PRESS CLIPPINGS RESEARCH
COMPUTER ANALYSIS OF PUBLICITY AND ADVERTISING
FOREIGN
CLIPPING KENNETH J. DUGGAN
SERVICE MANAGER
Declassified in Part - Sanitized Copy Approved for Release @50-Yr
2014/01/06 : CIA-RDP73-00475R000401260001-4
41111k A
Declassified in Part - Sanitized Copy Approved for Release @50-Yr 2014/01/06
: CIA-RDP73-00475R000401260001-4 ?
PRESS RESEARCH & ANALYSIS
SUITE 81
18 EAST 60 STREET
NEW YORK, N. Y. 10022
TEL. 212 - 355-5594
BACK ISSUE PRESS CLIPPINGS RESEARCH
COMPUTER ANALYSIS OF PUBLICITY AND ADVERTISING
FOREIGN
CLIPPING KENNETH J. DUGGAN
SERVICE MANAGER
Declassified in Part - Sanitized Copy Approved for Release @50-Yr 2014/01/06
: CIA-RDP73-00475R000401260001-4
STAT
Declassified in Part - Sanitized Copy Approved for Release @ 50-Yr 2014/01/06: CIA-RDP73-00475R000401260001-4
Declassified in Part - Sanitized Copy Approved for Release @ 50-Yr 2014/01/06: CIA-RDP73-00475R000401260001-4
Declassified in Part -Sanitized Copy Approved for Release @ 50-Yr 2014/01/06: CIA-RDP73-00475R000401260001-4
_
PR&A
PRESS RESEARCH & ANALYSIS
SUITE 81
18 EAST 60th STREET
NEW YORK, N. Y. 10022
TEL. [phone]
PRESS RESEARCH BULLETIN
**** FOREIGN COVERAGE **** FOREIGN COVERAGE **** FOREIGN COVERAGE ****
We have just had a request for press clippings that appeared last year
in the newspapers of seven European countries. Things are proceeding
nicely. Our client will soon find out just how widely his release was
picked up in each country. We sometimes fill these orders for the Pub-
licity Director but in this case, our client has limited his clipping
requests to certain newspapers; in France, for example, we are research-
ing those of over 250,000 circulation. Quite a few of these are in the
provinces, where there are a lot of customers that require our client's
services. The whole picture will be presented in the form of a report.
******************************* THE UNEXPECTED ************************
What happens in the Publicity Department when THE UNEXPECTED happens?
Frantic calls go through to the Director to "trace that down". Of course,
this is our specialty. In some cases, we have already begun to keep
track of certain items before we are even sure we are going to be asked
to research it. In one case, we had sent a clipping to a prospective
client and at the same time, the Publicity Director was sending us a
request for information on that item.
The request and the clipping crossed in the mail. Surprise.
****************************** THE BIG MIRROR *************************
Some clients are surprised to find what an unusual slant events can be
given by overseas newspapers. The foreign press acts like a big mirror,
reflecting United States commercial events so that you can see yourself
as others see you.
We have on hand a foreign report of a battle between two major computer
manufacturers...and a very interesting view of the whole matter. We feel
the publicity departments will want to hear all about it. Customers
overseas like to watch carefully every move you and your competitors
make, and what they read is vital to YOU.
Speaking of computers: PR&A can computer analyze all your press clippings,
come up with what you want to know, the way you can use it, furnish com-
plete samples of every phase of an advertising campaign.
Call 355-5594 Don't forget to leave your name
and address so we can call, or order by mail.
The Staff
Press Research and Analysis
Kenneth J. Duggan
Manager
Declassified in Part - Sanitized Copy Approved for Release @ 50-Yr 2014/01/06: CIA-RDP73-00475R000401260001-4
Declassified in Part - Sanitized Copy Approved for Release @ 50-Yr 2014/01/06: CIA-RDP73-00475R000401260001-4
PR&A
SUITE 81
18 EAST 60th STREET
NEW YORK, N. Y. 10022
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Deputy D ector for Intelligence
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Centra Intelligence Agency
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Declassified in Part - Sanitized Copy Approved for Release @ 50-Yr 2014/01/06: CIA-RDP73-00475R000401260001-4