5TH ANNUAL CONFERENCE

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP73-00475R000401390002-9
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 6
• Document Creation Date: December 27, 2016
• Document Release Date: January 6, 2014
• Sequence Number: 2
• Publication Date: November 25, 1952
• Content Type: OPEN SOURCE

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STAT
-
th Annual Con7erence
PUBLIC RELATIONS SOCIETY OF AMERICA,
INC.
STATLER HOTEL WASHINGTON, D. C.
NOVEMBER 23-25, 1952
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SATURDAY, November 22
2 P.M. "Teaching Public Relations," a special pre-con-
ference session for college and university educators and ?
others interested in public relations education.
Presiding: VIRGIL L. RANKIN, Director, Division of
Public Relations, Boston University School
of Public Relations and Communications.
7 P.M. Dinner Meeting, Executive Committee Members.
SUNDAY, November 23
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8:30 A.M. Registration opens.
9 A.M. Meeting of the 1952 Board of Directors, with 1953
Board Members attending.
12:30 P.M. Luncheon for 1952 and 1953 Board Members. (Execu-
tive Session).
1 P.M. Communications Congress opens?exhibits on what's
new in public relations methods and techniques.
2 P.M. Annual Membership Business Session (for PRSA mem-
bers only). Installation of 1953 officers.
4-6 P.M. PRSA Chapter Development Conference. Old and new
chapter officers and all having interest in PRSA
development invited to attend and discuss improved
chapter procedures and activities.
Presiding: Wm. G. WERNER, Director of Public Rela-
tions, The Procter & Gamble Company,
Cincinnati, Ohio.
6 P.M. Cocktail Reception. Washington Chapter host to Con-
ference attendees and their wives.
Sunday evening open for personal plans.
8 P.M. Meeting of the 1952 Board of Directors.
MONDAY, November 24
8:30 A.M. Registration.
8:30 A.M. Communications Congress?exhibits.
9:30 A.M.
Opening Session
Presiding: JOHN L. DUPREE, Partner.- Ivy Lee and
T. J. Ross, New York; Chairman, PRSA
Annual Conference Committee.
Greetings and Welcome: WALTON ONSLOW, President,
Onslow and Brown, Washington, D. C. and
President; Washington Chapter.
9:45 A.M. General Session. Public Relations and the Social
Sciences-1952-1962?A timely discussion on the
close inter-relations of public relations practice and the
social sciences and what's ahead for the future.
Presiding: REX F. HARLOW, President, Public Rela-
tions Institute of the West, Palo Alto, Cali-
fornia, and Chairman, PRSA Commission
on the Social Sciences.
The Panel:
DR. RENSIS LIKERT, Director of the Institute for
Social Research, University of Michigan (tenta-
tive).
G. EDWARD PENDRAY, Senior Partner, Pendray &
Company, New York.
CONGER REYNOLDS, Director of Public Relations,
Standard Oil Company (Indiana), Chicago,
Illinois.
DR. SAMUEL A. STOUFFER. Director of the Labora-
tory of Social Relations, Harvard University.
11:45 A.M. Adjournment.
12:30 P.M. Annual Luncheon
Presiding: WILLIAM G. WERNER, Director of Public
Relations, The Procter & Gamble Company,
Cincinnati, Ohio; Vice President, PRSA.
President's Annual Address: ED LIPSCOMB, Director of
Public Relations, National Cotton Council
of America, Memphis; Tennessee, President
PRSA.
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2:30 P.M.
c*-
e. e
?est
5th Annual
PRSA
Conference
Program
General Afternoon Session. "What Would You Do?"
Panel and audience discussion and analysis of actual
public relations problems.
Moderator: GEORGE H. FREYERMUTH, Manager; Public
Relations Department, Standard Oil Com-
pany (New Jersey).
The Panel:
Employee Publications and Opinion Re-
search: LEBARON R. FOSTER, Vice-President,
Opinion Research Corporation, Princeton, N. J.
Radio and Television: ROBERT SAUDEK, Direc-
tor, TV-Radio Workshop, Ford Foundation, N. Y.
Institutional Advertising: RICHARD P. POWELL,
Vice-President in 'Charge of Information Services,
N. W. Ayer & Son, Philadelphia.
Movies and Other -Visual Materials: H. L.
Nicol., Manager, Audio-Visual Services Section,
Public Relations Services Division, General Elec-
tric Company; Schenectady, N. Y.
Community Relations: THOMAS F. ROBERTSON.
Director of Public Information, Eastman Kodak
Company, Rochester, N. Y.
Press: HERBERT F. CORN, Managing Editor,
Washington Evening Star, Washington, D. C.
5 P.M. Adjournment.
Dinner hour open for personal plans.
8 P.M. Full-scale formal military briefing by Pentagon General
Staff Officers with battle-line information direct from
Korea. Open to registrants at the Conference ONLY.
Doors close promptly-at 8 o'clock. -- -
Special -panel and audience discussion of "Public
Relations: Where It Is Today, Where It is Likely
To Be Tomorrow."
Moderator: MILTON FAIRMAN, Director of Public Rela-
tions, The Borden Company, New York.
The Panel:
HAROLD BRAYMAN, Director Public Relations De-
partment, E. I. duPont de Nemours & Company,
Wilmington, Delaware.
THOMAS J. DEEGAN, JR., Vice-President and Direc-
tor, Chesapeake & Ohio Railway Company, N. Y.
EARL NEWSOM, Senior Partner, Earl Newsom &
Company, New York.
T. J. Ross, Senior Partner,
N.Y.
TUESDAY, Noveniber 25
8:30 A.M. Registration.
8:30 P.M.
Ivy Lee ,& T. J. Ross,
8:30 A.M. Communications Congress?exhibits.
I 9:30 A.M. General Morning Session. "Government Public
Relations?Is It Information for Public Benefit
or Special Pleading for the Ins?" Representatives
of 'government; business and the press debating th
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roper role of government information programs.
residing: WALTER W. BELSON, Director of Public
Relations, American Trucking Associations,
Inc., Washington, D. C.
The Panel:
ROBERT RAMSPECK, Executive Vice-President Air
Transport Association of America on leave of
absence serving as Chairman, U. S. Civil Service
Commission, Washington, D. C.
OSGOOD ROBERTS, Deputy Director, Office of
Public Information, Department of Defense;
Washington, D. C.
JAMES R. WIGGINS, Managing Editor, Washington
Post.
Other representatives of business and government.
Adjournment.
Luncheon.
Presiding: ED LIPSCOMB, PRSA President.
Speaker: (to be named)
GROUP MEETINGS (all groups meet simul-
taneously)
Business and Industry?A series of discussions
on new and interesting developments in business public
relations.
Presiding: Gu Y J. BERGHOFF, Director; Public Rela-
tions, Pittsburgh Plate Glass Company,
Pittsburgh, Pa.
"Why Do They Read What and How Much Do
They Believe?"
WILLIAM H. COLLINS, Director of Advertising
and Public Relations, Dravo Corp., Pittsburgh; Pa.
Advance information on results of a two-year study
of readership, believability, and readership level
of seven employee publications, all measured by
the same yardstick.
"A Blueprint of a Public Relations Program
That Sells"
H. A. THIEMANN, Assistant Vice-President in
Charge of Public Relations for the New York Life
Insurance Company.
"Do Employee Stock Purchase Plans Really Pay
Off in Employee Relations?"
Yes, says ARTHUR SMITH, JR., Director of Public
Relations, Dow Chemical Company, -Midland,
Michigan.
No, says EMORY CLEAVES, Vice-President, Celanese
Corporation of America, New York.
"Information Racks?A New Effective Method of
Communicating With Employees"
WILLIAM H. LANE, Employee Relations Staff; Gen-
eral Motors Corporation, Detroit; Michigan.
(Speakers to be named)
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Public Relations Consultants
6:30 PM.
7:15 P.M.
Presiding: JOHN W. HILL, President, Hill and Knowl-
ton, Inc., New York.
Among the Subjects To Be Discussed: How to Arrive at
Fee Charges; Client Contracts; Aids in Busi-
ness Solicitation; Counselors and Politics.
The Panel:
VERNE BURNETT, Partner, Verne Burnett Asso-
ciates, New York City.
MABEL FLANLEY, Partner, Flanley and Woodward,
New York City.
JAMES W. IRwIN, President, James W. Irwin Asso-
ciates, Cleveland.
G. EDWARD PENDRAY, Senior Partner, Pendray and
Company, New York City.
THOMAS YUTZY, Partner, Dudley, Anderson and
Yutzy, New York City.
Trade Associations and Their Programs
Presiding: CLARK BELDEN, Managing Director, The
New England Gas Assn., Boston, Mass.
"Handling Public Relations Problems Between
the Association and Its Members"
. JOHN T. THACHER, Vice-President in Charge of
Public Relations, National Association of Manu-
facturers, New York.
"Handling Public Relations Problems Between
the Association and Its Publics"
H. LEIGH WHITELAW, Managing Director, Gas
Appliance Manufacturers Association, New York.
"How Important Are Trade Associations in the
American Economy?"
REUEL W. ELTON, General Manager, American
Trade Association Executives, Washington, D. C.
"What's Your Problem?"?A .five-man panel dis-
cussion of problems and questions supplied by
association members of PRSA in answer to ques-
tionnaires now being circulatted.
Presiding: WALTER RALEIGH, Executive Vice-Presi-
dent, New England Council.
Panel participants to be named.
Service Agencies
Presiding: LESLIE C. STRATTON, National Director of
Public Relations, Boy Scouts of America.
"Public Relations' Stake in U. S. Freedom"
Louis C. BOOCHEVER, Director of Public Rela-
tions, American Red Cross, Washington, D. C.
KENNETH D. WELLS, President, Freedoms Founda-
tion, Inc., Valley Forge, Pa.
"Public Relations and Spiritual Freedom"
ELIZABETH M. MCSTEA, National Public Relations
Director, Camp Fire Girls, Inc., New York.
BUELL A. PATTERSON, Director of Publicity, Pan
American-Grace Airways, Inc., New York.
Automotive Public Relations
Presiding: JAMES E. BULGER, Vice-President and
Director of Public Relations, Chicago Motor Club,
Chicago, Illinois.
Cocktail Reception.
Annual Dinner
Presiding: ED LIPSCOMB, PRSA President.
Address: "Public Relations Moves Forward?To
What?" JOHN S. COLEMAN, President, Bur-
roughs Adding Machine Company, Detroit,
Michigan.
PRSA annual award winners to he announced.
9:45 P.M. Conference Adjourns.
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Declassified in Part - Sanitized Copy Approved for Release @ 50-Yr 2014/01/06: CIA-RDP73-00475R000401390002-9
Especially for the Ladies
Military Briefing
The Washington host chapter is making special plans for the visit
of wives and other guests to the Capital City.
On Monday, November 24, at 2:00 P.M. there will be a bus tour
of points of national interest in Washington, courtesy of the Capitol
Transit Company and the Washington Chapter.
By special arrangement, PRSA ladies will be entertained at a
White House tea at 3:00 P.M. on Tuesday, November 25. Mrs. Harry
Truman will receive. The renovated White House will be open for
inspection. All wives and other feminine guests are cordially invited
to this event.
Other events are being planned to make the ladies welcome and
busy. In addition, wives are invited to attend the conference sessions
if they so desire.
For Registrants Only
As an extraordinary feature of the program registrants- on Monday
night, November 24, will be treated to a full-scale military briefing
by Pentagon General Staff Officers. For security reasons attendance
will be limited to conference registrants only.
Members will receive up-to-the-minute military reports from Ko-
rea, Europe and Asia and will be briefed on U. S. global strategy.
Brigadier General A. Robert Ginsburgh, USAF, and his staff will
conduct the briefing. General Ginsburgh has a long and distinguished
military record. In World War II he served in the Pacific Theater,
organized the Industrial Services Division for increased production,
initiated the Army and Navy "E" Award program, served on the Gen-
eral Staff. Prior to his transfer to the Office of the Secretary of De-
fense, General Ginsburgh was Deputy Director of Public Relations,
USAF.
This is a "don't miss" feature of the 1952 conference. Doors will
close promptly at 8 P.M.
YOU'LL Want To See
. . . . the special exhibits on what's new and different in public relations activities. Be sure and allow time to visit the
"Communications Congress"?Congressional Room of the Statler. This year's exhibits are the most extensive in
PRSA history.
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Your Conference V List
Who Is Invited? Everyone having a PR interest?your associates, staff members, clients and friends. PRSA mem-
bership is not a prerequisite for conference attendance.
Reservations Hotel Statler, Washington, D. C., is the official conference hotel. Please make room reservations
directly with hotel, mentioning "PRSA Annual Conference" in your request.
Single rooms, $6-$10; twin-bedrooms, $10.50-$14.50; suites, $30 up. Hotel holds reservations open
until 6 p.m. of the day of arrival unless otherwise requested.
Conference Tickets Order your tickets TODAY by returning the enclosed green Registration Card?don't forget to en-
close your check ($50 covers all sessions). Tickets will be mailed you from PRSA headquarters.
Those for which payment is received after November 17 will be held at Registration Desk at the
Statler. Single session tickets are available at prices listed on reverse side of green card.
Dress Annual Dinner dress is informal except for head table where black ties are in order. Special chap-
ter or company tables can be reserved in units of 12 only when accompanied by check ($180).
Ladies? The ladies are welcome . . . special events are being planned for their enjoyment as shown else-
where in this folder. Wives are granted guest privileges at general sessions.
Fifth Annual Conference Program Committee
STANLEY BAAR, Partner,
Barber & Baar Associates
New York
"What Would You Do" panel
EDWARD F. BAUM ER, Director of
Public Relations,
The Prudential Insurance Company
America (Western Home Office)
Los Angeles, California
RICHARD T. NIMMONS
Ivy Lee and T. J. Ross
New York
WeprON ONSLOW, President,
slow and Brown
Washington, D. C.
of President of Washington Chapter;
Chairman of Host and Arrangements
Committee
R RT RAMSPECK, Executive Vice-
President,
Air Transport Association of America
Washington, D. C.
(on leave of absence serving as Chair-
man, United States Civil Service
Commission)
Government Public Relations general
session
V,IRGIL L. RANKIN, Director, Division
L-'.. of Public Relations,
Boston University School of Public Rela-
tions and Communications
Boston, Massachusetts
Teaching Public Relations group session
HORACE RENEGAR, Director of
Public Relations,
Tulane University
New Orleans, Louisiana
7.CIARK BELDEN, Managing Director,
The New England Gas Association
Boston, Massachusetts
Trade ssociation group session
G J. BERGHOFF, Director, Public
Relations,
Pittsburgh Plate Glass Company
Pittsburgh, Pennsylvania
Business and industry group session
ROBERT L. .BLISS, Executive Vice-
President, PRSA, New York
Ex-officio committee member
WILLIAM N. FINNEGAN, JR., Execu-
tive Assistant,
Humble Oil & Refining Company
Houston, Texas
RICHARD B. HALL, President,
Richard B. Hall and Associates
Washington, D. C.
1.1.0ffN W. HILL, President,
L'-*-11ill and Knowlton, Inc.
New York
Public Relations Consultants and Coun-
seling-Firms group session
7E15.---LIPSCOMB, Director of Public
Relations,
National Cotton Council of America
Memphis, Tennessee
PRSA President and ex-officio cominit-
tee member
CONCER REYNOLDS, Director of
le-_ Public Relations,
Standard Oil Company (Indiana)
Chicago, Illinois
CARL G. SEDAN, The Allman
Company,
Detroit, Michigan
In Charge of Communications Congress
DON L. SHORT, Public Relations
Counsel,
Minneapolis, Minnesota
/ tErSLIE C. STRATTON, National
Le- Director of Public Relations,
Boy Scouts of America
New York
Service Agencies Public Relations group
session
F. DOUGLAS TELLWRIGHT, Vice-
President?Public Relations,
The Pacific Telephone and Telegraph
Company
San Francisco, California
ALLEN WAGNER, Assistant to the
Chairman,
United States Civil Service Commission
Washington, D. C.
FRANKLYN WALTMAN, Director of
Public Relations,
Sun Oil Company
Philadelphia, Pennsylvania
Social Sciences Session
WILLIAM G. WERNER, Director of
Relations,
The Procter & Gamble Company
Cincinnati, Ohio
Chairman, Promotion Committee
CLEM WHITAKER, Partner,
Whitaker & Baxter
Chicago, Illinois
SALLY WOODWARD, Partner,
Flanley & Woodward
New York
Chairman: JOHN L. DUPREE,
_Eariner, Ivy Lee and T. J. Ross, New
York
Declassified in Part - Sanitized Copy Approved for Release @ 50-Yr 2014/01/06: CIA-RDP73-00475R000401390002-9