SECOND CHICAGO TV 'NEWSCASTRESS'

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP75-00001R000300460021-2
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 1
• Document Creation Date: November 11, 2016
• Document Release Date: December 9, 1998
• Sequence Number: 21
• Publication Date: September 11, 1965
• Content Type: NSPR

EDITOR & P'UBLIS
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Second Chicago
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Competition among Chicago
tv stations for the stable but
sometimes elusive commodity-
news-is taking on two fresh
qualities-news background and
beauty, with the ratings race
the big prize.
WMAQ-tv, scheduling "Chi-
cago Report" from 5 to 6 p.m.
Monday through Friday made
its first move to pulchritude by
hiring Jorie Lueloff, who will fill
the role she calls "newscastress."
Miss Lueloff's appearance in
electronics journalism is not a
first for Chicago and may even
be the forerunner of a swing to
femininity on Midwest tubes.
Another blonde, Sheri Blair, has
been with WBBM-tv (CBS) for
nearly two years on news and
features, going there from Chi.-
cago's American where she was
a reporter.
Former AP Writer
Miss Lueloff was writing for
Associated Press Newsfeatures
in New York. Previously she
worked for the Central Intelli-
gence Agency in as in on.
She 's a native of Milwaukee.
WMAQ also has established a
Northwest Indiana News bu-
reau in Gary, Ind., where Bill
Warrick will supervise daily
news reports. Ted Smart, an
American and Chicago Daily
News alumnus, will cover Chi-
cago news with newsfilm reports.
Another recent addition is Bill
Matney, from the Detroit News.
Another American reporter,
Martin O'Connor, joined up
Aug. 30.
WMAQ has been building up
its news staff under the direc-
tion of News Director Bill Cor-
ley, a veteran of the wire serv-
ices with a lengthy newspaper
background. Two years ago there
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