C.B.S. SUSPENDS RADIO FREE EUROPE'S SPOT ADS

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP75-00149R000300480002-8
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 1
• Document Creation Date: November 11, 2016
• Document Release Date: October 1, 1998
• Sequence Number: 2
• Publication Date: March 14, 1967
• Content Type: NSPR

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i1,L\ 141967
1C.3.S. Suspends Radio Free Europe's Spot Ads
ROBERT E. DALLOS''
The Columbia Broadcasting
(System said last night that i
had discontinued its free spo
(announcements for Radio Fre
iEurope because the advertise
Says Organization's Appeal
for Funds Do Not Spell Out
Connection With C.I.A.
ments did not make it clew
that the organization is an arm
of tl:e Central Intelligenc
Agency.
The network said it had car
tied no such spot announce
ments since Feb. 15 and wa
currently restudying its polic
on televising such announce
ments.
The discontinuation of the ad
vertising campaign was dis
closed last night during a new,
special, "In the Pay of nth
C. I. A., An American Dilem
ma"
"If you respond to the man
appeals for Radio Free Europ
on television, in magazines an
even on buses and subways, yo
became part of a C. I. A. cover,
said-Mike Wallace, a C. B.
news correspondent.
Headed by Stanton
ducts about 20 public servic
campaigns, including those fo
traffic safety, forest fire pre
venUion and the United Nations
An officer of the Advertising
Council said in an intervie
that the council's campaign fo
196'7 w;'s completed and th
question of future campaign
would 1-,e taken up routinel
next fall.
The official, 4'bavid W. Hart
who is the account executive i
charge of the Radio Free Eu
rope_ c3:ul;aie;n, added that h
had not realized that C.B.S. ha
stopped showing the spot an
nouncoments.
The American Broadcastln
Company did not comment.
Privately Financed
CPYRGHT
Izatton made up of advertising
agencies, national advertisers
and large corporations, which
contribute funds to it.
The council's campaigns are
created free by advertising
agencies and distributed to re.-
dio and television statiors
around the country.
The Council said that the Ra-
dio Free Europe spots had been
sent to all of the network:,
about 600 television stations and
4,700 radio stations.
.. The council said that during
1966, Radio Free Europe r"-
ceived free exposure worth b,--
tween $12-million and $1.1-
million.
The most recent Radio Free
Europe campaign consists of
two 60-second spots from which
30, 20 and 10 second segments
are taken.
Both were shot last Se;;-
tember in Vienna. One of the
spots shows a group of Hun-
garian students seated in a
cafe. There are closeups of the
students' faces as they talk in
their native language about
soccer, and then an American
male announcer voices the
campaign slogan: "Shouldn't'
they her both sides?"
The voice goes on to t' 11
viewers that they are seeing
the youth of East Europe, to-
morrow's leaders, who are now
making up their minds about
the rest of the world.
"Help support Radio Free
Europe," the announcer says in
closing. "Send contributions to
Box 1967, Mount Vernon, N. Y."
The other spot 'currently in
use shows a Polish newspaper
blowing around in the Wind on
a Vienna street,, and carries tie
same message.,,,_ ;
Radio Free Europe, whic
has its headquarters in Munic
has been in existence since 195
It is privately financed by co
tributions from United State
citizens and beams informatio
culture, religion and entertai
ment programs to East Eu
pean countries.
The fact that it receives som
of its support from the C.I..
has been mentioned in newsp
per reports for more than
year.
=A Radio Free Europ? ,poke
Man 'in New York ; ..'i la
night the organization woul
have no comment on'the C.B.
action.
.-Dr. Frank Stanton, preside
of C.B.S., is chairman of t1}
executive committee of th
Radio Free Europe Fund, whic
seeks donations for the orga
Ization In this country. He sai
last night that he had expressl
disqualified himself from consi
ering the C.B.S. position a
deft the matter to the discretio
;of other company officers.
I A National Broadcastln
Company spokesman said la
night that it would continue
give free television time to R
dio Free Europe as long as t
practice was supported by
Advertising Council.
CPYRGHT
Sanitized - Approved For Release : CIA-RDP75-00149R000300480002-8