CIA OUTREACH FOR THE PUBLIC-

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP80-00473A000600080041-7
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 26
• Document Creation Date: December 12, 2016
• Document Release Date: February 14, 2002
• Sequence Number: 41
• Publication Date: April 7, 1977
• Content Type: MF

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APR 191001A Registry
'. - I . , F i le
MEMORANDUM FOR: Assistant to the Deputy Director of Central Intelligence
FROM . John F. Blake
Deputy Director for Administration
SUBJECT : CIA Outreach for the Public
REFERENCE . Multiple addressee memorandum from A/DDCI dtd 5 April
1977, same subject
1. I have reviewed referenced memorandum and its attachments and
have asked for certain comments from my staff. These are summarized
below.
2. We in the DDA enthusiastically support increased efforts to
reach out to the public and to explain to them the true nature of CIA
and its activities. We realize, however, that such an outreach is a
difficult matter and one which must be carefully handled in view of the
negative publicity that has accrued to the Agency in the last several
years. As regards the specific suggestions which were promulgated by
referenced memorandum, we support the activities that are presently
being conducted, and we have the following specific comments relating
to the proposals for future action which were included in that document:
a. Encourage more analysts to speak to classes and seminars
on campus.
We believe that wherever possible articulate and knowl-
edgeable Agency professionals should, indeed, speak to classes
and seminars throughout the country. We believe this particular
recommendation which restricts itself to "analysts" is unduly
narrow. There is much to be said for Agency managers who do not
qualify as analysts to speak to various community groups through-
out the country.
b. S onsor conferences at Headquarters for members of the
many professional associations that correspond to our analytical
specialties.
Here, again, we buy the recommendation but not in its more
narrow term. The Agency's experience with conferences at Headquarters
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has been good, and we believe that a special effort should be made
to continue this type of response to public inquiry. We do not
believe, however, that this type of interchange should be limited
to professional associations that correspond to our analytical
specialties.
c. Actively encourage invitations from professional,
institutional and civic associations to speak at their annual
meetings.
On balance, our experience with such groups has been very
positive. We believe this should be continued but that non-
sympathetic and actively critical groups and associations should
be included.
d. Local groups frequently request their Congressmen to
arrange for special presentations when they visit Washington.
While we should be responsive to such groups, we must bear
in mind that normally they involve few people and those that are
involved have special or limited interests. The commitment of our
resources to deal with such groups should be governed accordingly.
e. Establish a CIA research library for scholars.
We do not believe that the commitment of the proper re-
sources to establish a CIA research library for scholars is
warranted. However, we do endorse the establishment of a modest
reading room facility some place in the Washington area where
scholars, curious citizens and others could have access to many
of the unclassified and declassified documents which we accrue
as a matter of course.
f. Write a basic fact book about CIA and the Intelligence
Community for sale through the Superintendent o Documents or
as a giveaway.
Historically, the publications put out by the Agency have
not met the basic criteria established in referenced memorandum.
We feel very strongly that unless we have the available resources
and the management commitment to do an absolutely first-class job
on a publication then it's better left completely undone.
g. Establish an "Intelligence Museum" at a central Washington
location, e.g., the Smithsonian.
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We would favor taking small steps as opposed to great
leaps in the area of "intelligence museums." The Agency has had
highly interesting exhibits which have been prepared and displayed
in the Headquarters building. One of the most effective of these
exhibits was that relating to the Cuban missile crisis and the U-2
operation. We would favor such an exhibit being offered to the
curator of the Smithsonian for a special exhibit as may be appro-
priate. We do not favor the establishment of any permanent
intelligence museum since we feel that the desired level of
interest could not be maintained on any on-going basis.
h. Develop a film on the history of intelligence and the
intelligence process which could be utilized as a part of the
museum and also shown to public groups.
It is our understanding that a film relating to CIA and
the intelligence process is being produced currently. Our feeling
as regards films is that if they are very good, so much the better.
If they are less than very good, they can have negative effects.
i. Study the possibility for public or commercial TV to come
into the Headquarters building and develop a documentary of the
role of intelligence in support of foreign policy and -national
security.
This suggestion offers the greatest of potential. However,
it must be realized that the success or failure of such an endeavor
would very probably lie completely beyond the control of the Agency.
Given a fair, candid and objective producer, the resultant film
could well serve the public interest. On the other hand, should
the producer be interested in the sensational or exotic aspects
of the intelligence process, the product could end up on a most
negative note. We would urge that this particular approach be made
with great caution.
3. In our review and study of referenced memorandum, we have once
again reconfirmed our feelings that the most effective approach to the
American public is through the use of well-informed and articulate human
beings who happen to work for CIA. Former Directors Bush and Colby have
demonstrated very clearly that there is high payoff to having senior
officials of this Agency speak to groups of American citizens and to
demonstrate by their presence that CIA is a human and concerned institu-
tion of the American society. Motion pictures should probably be
produced and books should probably be written, but I feel it is important
for management to focus on the fact that neither books nor movies can
substitute for the impact on the public that is available through the
exposure of selected senior officials who are responsive to invitations
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from the wide variety of groups and organizations who regularly inquire
of the Agency as to the availability of speakers. Your memorandum asked
for our opinions as to what could be done quickly and, presumably, with
minimal costs. I suggest that with the proper selection of individuals
we could initiate positive action which would be limited only by airline
schedules and ticket costs.
STATINTL
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5 April 1977
MEMORANDUM FOR: Deputy Director for Administration
Deputy Director for Operations
Deputy Director for Intelligence
Deputy Director for Science F Technology
Legislative Counsel
General Counsel
Public Affairs Officer
Inspector General
Comptroller
In response to the Director's request, the attached rough sketch
of possible activities was prepared for his review. In his response
to the DDCI, Admiral Turner noted that there are a number of good ideas
outlined here, but there is no specific set of alternatives in lieu of
his suggestion for a public Visitation Day at the Agency. He has re-
quested an "imaginative, specific set of alternative activities for
April and May."
The DDCI requests each addressee to assist in responding to
Admiral Turner's request. You will note that most of the ideas prepared
in the attached require a good deal of lead time. What is required now
are suggestions for activities that might be undertaken involving a
minimum of elaborate preparation.
It is requested that suggestions be submitted in the following
format:
a. Description of the activity
b. Number and type of people to be reached
c. Cost
d. Pros and cons
Suggestions should be received in this Offic by COB, Friday, 8 April.
A CI
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CIA currently is engaged in a modest program to reach academic and
professional groups. Attachments briefly summarize these activities.
An OTR officer provides briefings on request to academic, civic and
professional groups on the Mission of CIA. DDI hosts visiting student
groups from campuses to describe CIA's intelligence research and analysis.
Speakers from the DDI also visit campus classes or student sponsored
meetings for the same purpose, and DDI analysts participate actively in
professional conferences, e.g., American Economic Association, American
Political Science Association, International Studies Association, etc.
Finally, senior CIA officers (Directorate and office heads) brief
business groups brought to Washington by the Brookings Institute, and
occasionally other professional societies. The Brookings sponsored
groups are hosted at lunch and then adjourn to the DCI Conference Room
for a briefing on the CIA mission and a question and answer period.
These activities have been quite successful.
(1) Participants are seriously interested - not
just curious in learning about the intelligence
process
(2) The size of the groups usually permits a free
flowing dialogue.
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(3) Our feedback on these activities indicates that
they have a significant rippling effect, i.e., the
favorable impact made by CIA speakers and briefers is
transmitted to associates and peers of those who have
participated.
There are a number of things that we can consider by way of expanding
on these activities. Each of them needs to be studied in terms of its
feasibility and resource committment.
(1) Encourage more analysts to speak to classes and
seminars on campus. One possibility would be to develop
a DDI inventory of professional specialties available in
CIA and to circulate that list to heads of colleges and
universities with the invitation for them to ask specialists
to come to campus to describe the way in which a particular
discipline affects or is affected by intelligence in the
service of foreign policy.
(2) Sponsor conferences at Headquarters for members
of the many professional associations that correspond
to our analytical specialties. We could talk to
economists, for example, about the kinds of problems we
in intelligence address as part of'the larger U.S. foreign
economic policy apparatus. Likewise for other disciplines.
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(3) Actively encourage invitations from professional,
institutional and civic associations to speak at their
annual meetings - and when the meetings are held in
Washington, invite them to visit Headquarters for
Brookings-type briefings (See Attachment B) or meetings
in the Auditorium, depending on the size of the group.
(4) Local groups frequently request their Congressmen
to arrange for special presentations when they visit
Washington. We could advise each Congressman and
Senator that we are prepared to accept Congressionally
sponsored groups for visits to Headquarters which would
include briefings and a film showing.
Other possibilities for reaching select groups or a wider audience
which could be considered are:
(1) Establish a CIA research library for scholars.
Fill it with the rare and costly foreign newspapers
and documents that we buy, exploit and later throw
STATSPEC away. materials could be sent there for
public reference. Also, all FOIA downgraded materials,
all declassified and unclassified. work.
(2) Write a basic fact book about CIA and the
Intelligence Community for sale through the Superintendent
of Documents or as a giveaway. This should be"good, sharp,
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descriptive, highly factual, little PR. The
bicentennial publication, "The War of Independence"
could be more widely exploited. In addition, we
could consider how to achieve wider distribution
through the Superintendent of Documents of the
highly regarded CIA atlases.
(3) Establish an "Intelligence Museum" at a
central Washington location, e.g., the Smithsonian.
This would be a major but potentially high impact
project which would document the history, techniques
and substance of intelligence, tracing the role of
intelligence from the Revolution to the satellite.
The theme would be to portray the gathering, collection,
analysis and evaluation of information in order for the
government to develop policy wisely.
(4) Develop a film on the history of intelligence
and the intelligence process which could be utilized
as a part of the museum and also shown to public groups.
(5) Study the possibility for public or commercial TV
to come into the Headquarters building and develop a
documentary of the role of intelligence in support of
foreign policy and national security. There are pitfalls
in this. American TV has not been very successful in
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the development of documentary TV as an art form.
Furthermore, previous efforts to respond to commercial
TV interest in such a project have "come a copper"
due to the filmer's desire to get into the most
"sexy" aspects of the business. This need not deter
us, however, from making an effort to work with a
reputable public or commercial programmer to develop
a creditable presentation.
Also attached are two reports prepared by the DCI's Management
Advisory Group (MAG) in 1970 and 1974 suggesting other ideas for enhancing
the Agency's image. (Attachments D and E). Some of these have already
been adopted.
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SUBJECT: Briefings of Non-Government Groups on
"The Mission of CIA" Given by the
OTR Briefing Officer in 1975 and 1976
Calendar Year 1975
Groups
Number of Briefings
Numbers Briefed
1.
High School
25
3,532
2.
College
29
1,097
3.
Civic & Professional
9
413
Total:
63
Total:
5,042
Calendar Year 1976
Groups
Number of Briefings
Numbers Briefed
1.
High School
47
5,782
2.
College
27
1,077
3.
Civic & Professional
19
1,167
Total:
93
Total:
8,026
Summary: CY 1975 and CY 1976
Groups Number of Briefings Numbers Briefed
1. High School 72 9,314
.2. College 56 2,174
3. Civic & Professional 28 1,580
Total: 156 Total: 13,068
ADDITIONAL BRIEFINGS BY OTHER OTR OFFICERS:
1975 1 college briefing for 50 students
1976 - 8 college briefings for 238 students.
1 civic and professional briefing for 50 people
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SUBJECT: CIA Briefings of Professional. Groups Since July 1, 1975
Brookings Institution Sponsored Conferences of
Business Executives circa 30 participants each time -.10 or 11 each year
Brookings Institution Sponsored Conference of
School of Business Federal Faculty Fellows Program -
20 participants - 1 a year
Harvard Business School Alumni - 200 participants - once
American Institute of Aeronautics and Astronautics -
150 participants - once
Representative4of state universities -
Conference ox.,Minority Employment 30 universities - 75 participants
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25 March 1977
SUBJECT: DDI Outreach to Academia and Professional Groups -
July 1, 1975 to December 31, 1976
DDI Briefings to Academic Groups Visiting Headquarters . . . . .
15
Campuses Visited by DDI Speakers . . . . . . . . . . . . . . . .
DDI Participation at Professional Conferences:
45
Meetings
Participants
Attendees
194 69
DDI Briefing of Washington Chapter of American Political Science
Association - 100 participants
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S-E-C-R-E-T
CENTRAL INTELLIGENCE AGENCY
MANAGEINT ADVISORY GROUP
18 Novembex? 1970
MEMORANDUM FOR: The Executive Director-Comptroller
SUBJECT . The Agency's Image
1. In mid-May the Director asked the NAG to review the
Agency's image and to inform him through you of our findings
and recommendations. Since that time we have interviewed a
number of agency officials about this matter, and have spent
additional time in discussion and review among ourselves. Our
major conclusion is, perhaps, too obvious: that the Agency's
image is determined mainly by the quality of its work. No
amount of public relations ca h' e or off e 1-made nne
our re poor Fu??_o ~T a?_a?rations, ar othex
Forms of in iii de This study does not specifically address
the problem of achieving excellence. Rather it concentrates
on communication.
2. In the main,. our discussions have revealed a balance
sheet with regard to the Agency's image. Due largely to the
emergence of new values among the young, and to some extent
within the general public, our share of professionals drawn
from the nation's colleges is significantly reduced, and our
recruiters operate almost in stealth around campus fringes.
The fact that there is so little information out either the
intelligence profession or CIA available to the public gives 25X1C
the moderate person little knowledge against which to evaZ,zate
the sensational charges sometimes made against us.Tihere is
GROUP I
Excluded from automatic
downgrading and
declassification
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see some danger to our good standing with Congress in the
President's tendency to use the Agency covertly in domestically
ness, ,alienated, somewhat by the National Student Association
expose, is again cooperating in furnishing both non-official
the Agency in "hot" press issues have had short-term impact, at
most. The monthly flow of unsolicited professional applicants.
for employment greatly exceeds our hiring capacity. And busi-.
White House are sound. Recent efforts by the media to involve
understand that at present our relations with Congress and the
3. The balance sheet is not all red ink, however. We
cover and useful information.
4. We recognize that present policy is aimed at keeping
the CIA. profile as low as possible, and that our public rela-
tions posture is fundamentally defensive. We endorse this
policy as preferable to an all-out public relations offensive.
Yet, we believe that it would be bothrudent and possible to
build greater public kno;rlede and acceptance of theintelli-
gence profession and of CIA's role in thegoner=-lent throug'n
a_ program o# institutional aclvertisina . If such a course
were adopted it might provoke some public reaction (especially
media reaction), but within broad limits such a response should
be tolerated rather than feared. -
bution by the Government Printing Office to libraries, scholars,
or the curious public. The second publication we sus eSu is
an authoritative study ofEfie Intelligence Co unity., leis
ment of the laws governing our activities, a description of
our relationship to other intelligence agencies, and documen-
tation about the strict controls placed upon our activities
by both the legislative and executive branches of government.
This study would be an inexpensive reference work for distri-
A. We believe that the Agency's image would be aided by
two kinds of publications. The first, a general statement
which described how the CIA fits into the spectrum of govern-
ment activities, would include a brief history of the events
which caused CIA to be created, an analytical/reporting state-
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work should be written by a scholar doing independent research
for an organization such as the Brookings Institution. It
could be a book, a monograph, or a chapter in a textbook:
B. It would be most helpful if the PFL4B would make an
annual, low key public report about the* intelligence community
as a whole, with occasional more detailed reports on the vari-
ous components.
C. The PFLAB should encourage the Smithsonian Institu-
tion to develop an "Intelligence Exh;hi ?" which traces the
role of intelligence from the Revolution to the satellite.
It should be a broadly focused exhibit which also portrays
the gathering of data by businesses, banks, and scholars in
order that they can function more effectively and act more
wisely. A short in conjunction with such an exhibit
would be an effective way to use the motion picture medium.-
Beyond suggesting this project and giving limited research
support, the hand of the intelligence corruun.ity should not
be visible.
D. Encourage selected Agency retirees to write articles
about their exp-riences for high quality magazines and journals.
Topics might include the ways in which information and analysis
were used. at time of great national tension, a description of
the demands and deadlines faced by the various offices, or our
role as a "think tank". Some articles from past issues of
Studies in In.tell gence should be considered for general re-
lease.
E. Encoura e employeeswho are not under cover to attend
meetings of profe sional societies without even informally
trying to hide their place of employment.. In the same vein,.
we recommend wide contact between Agency scholars and those
outside through Agency-sponsored conferences on special sub-
jects. And we be ieve that broader substantive exchanges with
members of the business community -- both in the US and with
US company offici is overseas -- would be beneficial to both
participants.
F. The Age' cy's summer intern pro--ran should be continued,
with even greater emphasis upon its good r .>a,:;_2sa c: Trternsf
should have broad exposure to CIA's best wok..
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G. Increase the distribution of clearly identified Agency
reference materials which are unique. Nap folios have been well
reeved by schools and scholars, and we should make available,
other fruits of our research such as basic economic analysis on
selected areas.
H.- Continue to deal with the press through background
briefings when appropriate. Encourage press analysts to ex-
change their views and insights on a wide variety of subjects
with us, perhaps in a manner similar to OTRts recent presenta-
tion of Richard Scammon and other outside speakers.
1. Develop substantive seminars about CIA's role in the
government for re resentatives of other agencies with whom we
deal in the field. Promote the idea that we all work for the
same government, with ultimate direction from the same set of
superiors. .
J. Internally, continue the State of the Agency address,
widening its effect by producing a transcript for the perusal
of employees who. cannot attend. Encourageinore open intra-
directorate communication in the mode of the State of the Agency
address, so that employees will be able to see, Max, and query
their deputy directors on matters important mainly to their own
components. Whenever possible, encourage the ne hers of the
top management to make some contact with their employees in the
areas where they actually work. A Deputy Director should be
known as a person, not as a designator on an office door.
K. Finally, the DCI is a public figure and should have
at least occasional structured exposure outside the 1,1hite House
and the committees of Congress. We are confident that he would
be well received at an occasional prestigious speaking engage-
ment or in a television interview conducted by a sophisticated
journalist. Allen Dullest hour on television was a distinct
plus for the intelligence profession, we believe, in its
philosophical tour dthorison.
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22 November 1974
MEMORANDUM FOR: Director of Central Intelligence
SUBJECT: Agency Image
1. In response to your concern about the
Agency's public image and. its impact on recruiting,
press coverage, and Congress, MAG has pursued the
subject in interviews and discussions. Although
much of the adverse reporting of Agency activities
may. subside in the post-Watergate period, MAO be-
lieves that the Agency must be more forthcoming in
areas where public disclosures can be made without
jeopardizing operations.
2. MAG has found some examples of activities
which could be judiciously publicized and which, we
believe, would reflect credit on the professionalism
and imagination of Agency personnel. They appear to
fall generally into two areas: intelligence reports
(including cartographic materials) for areas where
travel is limited and published information lacking;
and technological innovations where the Agency has
been instrumental in developing new collection, pro-
cessing or analytical techniques.
3. Examples of intelligence reporting which
might be considered for broader public dissemination
include:
-Basic economic facts and cartographic
materials such as the "China Atlas" prepared
for President Nixon's trip to the PRC. This
is regarded by some as the finest document of
its kind in the public domain.
--Release of Soviet, East European, and
China base maps which are unclassified but not
available to the public.
E2 IMPDET
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-Release of portions of economic hand-
books on denied areas for use in the academic
and research community where details will not
compromise sources.
-Informational statements on current topics
especially designed for wide dissemination in
Congress. The purpose of such reports would be
to raise issues rather than predict outcomes.
4. MAG believes that political and biographical
assessments are generally less in demand and may
create more than smooth controversy on the Agency's
views. Similarly, military evaluations probably
would compromise sources and methods and are best
released through declassified Congressional testimony.
5. Examples of technological innovation in
which the Agency has played an important role must
be carefully chosen and will consist primarily of
historical summaries or; perhaps, current systems
with non-military applications.
-The growth of food supply forecasting
as an example of the policy support role
played by the Agency could serve as a theme
for an article or briefing.
-A description of intelligence data
handling and retrieval techniques, as well as
new, miniature data storage designs will appeal
to certain- audiences.
6. Once again, MAG recognizes that careless
handling of such issues could do the Agency more
harm than good, but knowledgeable individuals may
be able to propose constructive ways to publicize
such activities and should be able to propose ad-
ditions to this list of examples.
7. In addition to DCI briefings and the selected
release of materials, MAG urges that the Agency con-
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tinue its tnor
Agency per;o
It might be d
for the writer
disclaimer.
in some arm%
the Agency a
through publi
consideration:
recruiting is ti
8. MAC'
relations offict(
limits to what
take an initih;
its public ima
personnel to d
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r
is
tinue its more relaxed policy with regard to overt
Agency personnel publishing in professional journals.
It might be desirable to admit Agency affiliation
for the writer but include the "official view"
disclaimer. Such a policy permits research personnel
in some areas such as economics to serve a tour in
the Agency and still maintain professional visability
through publications. Because this is an important..
consideration in returning. to the academic world,
recruiting in .universities may be facilitated.
8. MAG also recommends that the Agency public
relations office be expanded somewhat. There are
limits to what two men can. do and if the Agency-is to
take an initiative in searching. for ways to improve
its public image, it will take time and additional
personnel to.do it.
3
- CONFIDENTIAL
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