[IN THE MONTH SINCE AMERICAN NEWSPAPERS FIRST LAUNCHED THEIR CAMPAIGN IN BEHALF OF THE CRUSADE FOR FREEDOM, THEY HAVE PLEDGED SPACE FOR OVER TWO MILLION LINES OF ADVERTISING ON THE CRUSADE]

Document Type:

CREST

Collection:

General CIA Records

Document Number (FOIA) /ESDN (CREST):

CIA-RDP80B01676R004000070021-0

Release Decision:

RIFPUB

Original Classification:

Document Page Count:

Document Creation Date:

December 14, 2016

Document Release Date:

May 12, 2003

Sequence Number:

Case Number:

Publication Date:

February 3, 1954

Content Type:

PREL

File:

Attachment	Size
CIA-RDP80B01676R004000070021-0.pdf	123.79 KB

Body:

LUxemburg 2-1520 THE s I 25 WEST 45th STREET NEW YORK 36, N. Y. FCR RELEASE: Wednesday, February 3, 1954 and thereafter. New York, N. Y., February 3 -- In the month since American newspapers first launched their campaign in behalf of the Crusade for Freedom, they have pledged space for over two million lines of advertising on the Crusade, This was reported here today by The Advertising Council., the non-profit, business-supported public service organization which is conducting the Crusadets advertising program at the request of the American Heritage Foundation. Purpose of the campaign is to help raise ",10,000,000 and win the moral sup- port of 25,000,000 Americans for Radio Free Europe's counter-propaganda war on Communism behind the Iron Curtain. The newspaper space already promised represents 6,650 advertisements, many of them full-page. However, the Council is aiming for a goal of 15,000 pub- lished newspaper ads by the campaign's closing date on March 1. Heaviest support from newspapers is looked for between February 12 and 22 when communities all over the country will be conducting intensive local drives during Freedom Week. Thus far, the most widlely-used newspaper advertisement in the series offered by the Council is one which features an endorsement of the Crusade by "resident Eisenhower. Running a close second is an ad headed "Truth Can Stop H-Bombs." Third most popular features a dramatic portrayal of a Radio Free Europe micro- phone piercing the Iron Curtain with "Truth". Volunteer coordinator of the Council's campaign is Allan Brown, vice presi- dent, Bakelite Company, The advertisements were created as a public service by Leo Burnett Co., Inc. (Chicago) advertising agency. The ~dvertApproved is non-profit, 2003/05/23 business : CIA-RDP80BO1676R00400007 610021 f0 4f by marshaling the forces of advertising to promote voluntary, individual actions in solving national problems. Approved For Release 2003/05/23 : CIA-RDP80BO1676R004000070021-0 &ZVU PLEASE HANDLE PLEASE APPROVE PLEASE NOTE & RETURN FOR YOUR INFORMATION PLEASE SEE ME PLEASE ADVISE YOUR FILE 18 THOMAS D'A. BROPHY Approved For Release 2003/05/23 : CIA-RDP80BO1676R004000070021-0

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[IN THE MONTH SINCE AMERICAN NEWSPAPERS FIRST LAUNCHED THEIR CAMPAIGN IN BEHALF OF THE CRUSADE FOR FREEDOM, THEY HAVE PLEDGED SPACE FOR OVER TWO MILLION LINES OF ADVERTISING ON THE CRUSADE]