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Document Number (FOIA) /ESDN (CREST): 
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Document Creation Date: 
December 9, 2016
Document Release Date: 
September 27, 2000
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Publication Date: 
October 30, 1975
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PDF icon CIA-RDP81-00261R000100050063-1.pdf216.42 KB
Approved For Rase 2(4: CIA-RDP81-OG1 R00010~-dv0706 =' October 30, 1975 MEMORANDUM FOR: Director of Central Intelligence SUBJECT Telling the Intelligence Story 1. Problem How can we tell the intelligence story better? 2. Position of the Congressional Committees None anticipated. 3. Discussion a. Publicity on the CIA in the last year has not resulted in a rounded story. Much attention has been focused on specific sensational bits and pieces of information. Agency efforts to put these events into perspective generally have not gotten the wide publicity given the original allegations and revelations. b. Altering this situation will require patience and a gradual approach. It will also require a more open and forthcoming attitude in the Agency's dealings with the media, which provide our only significant access to the American public. In large measure the Agency will have to await appro- priate invitations and opportunities. We should then focus on subjects that allow us to tell a rounded story. c. There are several specific approaches we can -- We can collaborate with the media when asked to do so in developing feature articles, articles for publication on selected topics, or television features. Sample topics appear at Tab A. The Directorates should be polled for other suitable subjects. -- We can provide more backgrounders for columnists and editorial writers. The present program for providing substantive background briefings should be expanded as opportunities arise. We should focus particularly on the subject of the future of the CIA and the Intelligence Community. Focusing on the future, however, requires that there be an agreed upon Agency position or, at a minimum, agreed upon options such as those presented in the .Study Group Report. E2 IMPDET CL By 060236 Approved For Release 200,1JJa1Qf.: CIA-RDP81-00261 R000100050063-1 Approved For RAlease 206t'031014: CIA-RDP81'261 R000100050063-1 --We can plan a somewhat expanded rate of acceptance of offers of public appearances and speeches by senior Agency officials. Presentations can be tailored to fit the occasion. Senior Agency officers other than the DCI and DDCI should be made available more frequently to help carry this load. --We can make public unique CIA contributions to the advancement of technology and keeping the peace. Already extant film on "The Corona Story" could be cut and edited for public showing or new film, stories, or features could be produced. This reopens "the fact of" issue. d. Two groups not related to the media could also be used selectively to help tell the true story of intelligence. --We can approach respected senior statesmen for L, assistance either directly or indirectly through, for example, people such as John McCone. Such assistance could take the o~- f form of statements indicating the important contribution o intelligence in foreign policy formulation or the importance of retaining an objective and unbiased source of national intelligence. Alternatively, selected senior statesmen could simply be briefed on the current difficulties without any direct request for their help. A list of such people would have to be developed in consultation with the Deputy Directors and the approach to each person worked out on an individual basis. , tance to selected i ci d 6'r s ous ass i --We can provide ju former Agency employees and retirees who want to defend the CIA in books, articles, or public appearances. "Judicious" and "selected" are the operative words. 4. Recommendations a. That.-the DCI decide which of the options listed in paragraphs 3 c and d above should be pursued. b. That the Assistant to the Director be instructed to implement the selected programs in consultation with the appropriate Directorates. Samuel V. Wilson Lieutenant General, USA Chairman, Ad Hoc Task Group Approved For Release 204 : CIA-RDP81-00261 R000100050063-1 Approved For Rotease lb /04 : CIA-RDP81- 161 R000100050063-1 Sample Topics for Feature Articles, Backgrounders, or Television Features 1. The 0 erations Center: The functioning of the CIA Operations Center an its role in ensuring that the right in- formation gets to the right people--fast--is not classified. With proper security precautions, it should be possible to make a genuinely interesting feature for television placement on a have el ld lar y g program such as Sixty Minutes. The feature wou aT to be developed by outsiders. -z cr 2. Personality Interviews: Interviews with senior Agency of ici.als for personality profiles" could be arranged. The interviewer, his intended audience, and the official would have to be matched on a highly selective basis. 3. Current Intelligence: The process of producing daily current intelligence is unclassified. A feature-- perhaps centered around a specific analyst--could be tailored either for a scholarly publication or done in an upbeat manner for film or television. The feature could be done by an out- sider given access to appropriate DDI officers. 4. Academic Skills: A feature story could be prepared by an outsi er on tie spread of academic skills in CIA. The story could be done for a scholarly publication or could be filmed for use in college recruitment. 5. Counter-intelligence: The CI Staff is developing and coordinating an unclassified paper explaining the positive side of counter-intelligence work, using a few sanitized composite case studies. The paper can be used to develop a feature article or as the basis for public presentations before selected audiences, such as the Brookings Executive Seminar. The Defector Program might also lend itself to such treatment. 6. Backgrounders: These will largely have to respond to the issue o tTe- moment, e.g., Sam Adams' charges of in- telligexice misfeasance or malfeasance regarding Vietnamese order of battle figures; the notion that intelligence can be expected to predict with precision coups or revolutions, particularly in friendly countries; or the importance of maintaining access to fragile communications intelligence and the damage that can be done by revealing the seemingly harmless "four little words." The DDs and ADDs and other senior officers could begin to provide such backgrounders as quickly as: possible following the development of the issue. Approved For Release 2001 / : -QlA-RDP81-00261 R000100050063-1 Approved For F ease 2001/03/04: CIA-RDP81-0N161 R009100050063-1 MEMORANDUM FOR: 25X1A For Friday meeting. No new ideas here; proposing to forward to DCI. 25X1A FROM: 1Fo4, Ha. R1331, X7676 Approved For Release 2001/03/04: CIA-RDP81-00261 R000100050063-1