SOFT DRINK INDUSTRY

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP83-00423R001800380005-6
• Release Decision: RIPPUB
• Original Classification: C
• Document Page Count: 1
• Document Creation Date: November 16, 2016
• Document Release Date: October 19, 1999
• Sequence Number: 5
• Publication Date: April 12, 1955
• Content Type: REPORT

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~4pproved For Release 2000/4/19:CIA-RDP83-00423R001$i$@9Ail-~
CONfIDENTUL
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SEE BOTTOM OF PAGE FOR ADDITIONAL SPECIAL CONTROLS, IF ANY
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INFORMATION REPORT
This material contains information affecting the
National Defense of the United States within the
meaning of the Espionage Laws, Title 18, U. S. C.
PREPARED AND DISSEMINATED BY
Secs. 793 and 794, the Transmission or revelation
of which in any manner to an unauthorized per?
CENTRAL INTELLIGENCE AGENCY
Bon is prohibited by law. 25X1A2g
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neual~atetl rnfioro-afiion fior
soft Brink Industry
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THIS IS UNEVALUATED INFORMATION
SOURCE
1.
that Pepsi Cola, owned by a brewery, is the biggest in the market by far
with a l2 oz package. Canada B!ry is also o~nled by a brewery and if3 the
second largest, ~laey use a 12 oz package all~o arld sell mostly flavors
and only a small muter business. The Shangri La Bottlixlg Ce)mpat~y is
third largest, sailing Grapette, Mission flavors, Seven Lip,. and private
brand spring water. fey do a nice volume of business on a Cam 20 and a
Cem 2$ line,. and are makin money. Casa Cola has a i'ine plant andrao
volull~e , Sates bast year g5~ ware 65 thousand cases of Coca Cola and
54 thousand cases of seven auntie f"lavoxs . fey last t~i$18 thousand. ia~
1953 and.. US$1 thousand ila 195+.
2. The wholesale price ?~' soft drinks its Guatemala City is 't;]l.C~~+ per ease,
Less tiu~.2~ tax. Bottle and case deposit is high, but it is strictly a
'bookkeepir>g arrangement, as it is credit and. does not mean much.
3. ~s to the manufacturixlg costs, sugar is thS~7, 5a per 14a pounds ~.d Cf32
of a cent per
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nd. Bottles are impor
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and
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,gas is ~$.2t per po
pound, plus six per cent ad valorem, plus 't7S~.24 per package plus six.
p?~r cent on total above. Crowns cast t)S$.~?3 per-,gross laid in plant,
The ~+~3:esman and helper receive a comfnission of eight and a ha3.f' per cent
of U>S~.8o wholesale price... Plant labor gets. about LTS~SQ per month and. a
bottler receives about US~il5f3 per month.
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