JULY ISSUE READERSHIP TELEPHONE SURVEY GS-09'S & BELOW (3-8 AUGUST 1977)

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP86-00114R000100090008-3
• Release Decision: RIPPUB
• Original Classification: C
• Document Page Count: 15
• Document Creation Date: December 9, 2016
• Document Release Date: July 30, 2001
• Sequence Number: 8
• Publication Date: August 12, 1977
• Content Type: MF

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12 August 1977
MEMORANDUM FOR: DDA Exchange Senior Editors
SUBJECT: July Issue Readership Telephone Survey
GS-09's 8 Below (3-8 August 1977)
1. (A-IUO) Response to the Reader Survey reflected a
problem of distribution among the lower graded personnel of
the Directorate. As a result, various actions have been taken
by all concerned with DDA Exchange to increase circulation with
the July issue. As follow-up to the effort, a random sampling,
telephone survey of employees at the lower grade levels has
been taken during the week of 3-8 August. The results of this
telephone survey indicate that almost 50% of the lower graded
personnel of the Directorate have never seen DDA Exchange.
2. (C) The telephone survey was based on an alphabetical
listing provided by OP of all DDA careerists assigned to the
Metropolitan area who are GS-09 or below or who are paid on
an hourly rate that approximates those GS salary ranges. These
lists totaled names. In order to obtain a random sampling
of approximate y 50 employees, every 35th employee on the list
was called and asked a series of questions. You will note
from the summary page that only 41 of these 50 individuals
responded due to vacations, training, hours of work, etc. The
responses of the 41 were tabulated by Office and summarized
for the Directorate.
3. (A-IUO) We believe that the opinion of 41 out of the
several hundred represents a valid, albeit minimum, statisti-
cal sampling at the Directorate level that generally supports
the conclusion that. collectively we still have a Directorate
distribution problem. However, because of the limited number
of employees polled, it cannot be accepted as an equally valid
statistical portrait of each Office. The relative size or
proportion of lower graded personnel in some Offices, for
example, resulted in a listing of only two or three names.
Rather, the tabulation at the Office level should be considered
only as an indication of direction for possible further de-
tailed study.
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4. (A-IUO) If you have not already done so, you might
want to initiate your own telephone survey similar to the one
that designed and implemented--applied to all or to
a sampling of employees--to help you identify specific pro-
blem areas in your Office on which to focus future action
efforts. For example, the comments noted by lead to
some general impressions on characteristics o employees who
haven't or seldom see the magazine--
a. They are a small cadre or an individual
located in another building which is physically
separated from the main body of personnel in the
Office. (The sometimes forgotten?)
b. They are one of a large unit of employees
performing like tasks. (A hint here of treatment as a
group rather than treatment as separate individuals.)
c. They are an organizational unit that
handles Exchange as just another thing to read
and places it routinely on the Reading Board.
Assuming the Reading Board is circulated within
the unit, this is one way of making the magazine
available to all employees. The problem in this
case is not ours--it is that of the reader who
fails to take advantage of the opportunity. (You
can lead a horse to water, but . . .)
5. (A-IUO) The telephone survey indicates that we still
have a way to go to meet our objective of assuring that every
DDA careerist in the Metropolitan area has the opportunity to
read DDA Exchange. If you have any suggestions or experiences
in circulation of the magazine that would be useful, please
send them to us for collection and forwarding to the other
Senior Editors. If you have any questions on the tele hone
survey that was taken, please call 25X1
6. (A-IUO) We plan to take another survey in connection
with the October issue and will, of course, share the results
with you.
Attachment:
Telephone Survey Results
cc: DDA Exchange Associate Editors
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CON FADE T$AL
TOTAL DDA SUMMARY
NUMBER OF PEOPLE CALLED
50
TOTAL CONTACTED
41
# WHO HAVE SEEN JULY ISSUE
16 =
36.6%
# WHO USUALLY SEE THE PUBLICATION
21 =
51.2%
# WHO HAVE NEVER SEEN DDA EXCHANGE
19 =
46.3%
NOTE: One individual from the Office of
Security stated that he had seen
the July issue, but he saw it in
another office--he doesn't believe
his Office is on distribution.
C NF,r; 4 T
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cONF DEMT Al
OFFICE: Office of Communications - Summary
# POLLED = 6 (9-3 unavailable)
# WHO HAVE SEEN JULY ISSUE
35 (Extras
sent for
this issue
only)
# WHO USUALLY SEE THE PUBLICATION
2 = 33.3%
# WHO HAVE NEVER SEEN DDA EXCHANGE
4 = 66.7%
w
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CONADE TQA1.
OFFICE: Office of Data Processing - Summary
COPIES DISTRIBUTED TO ODP:
# Polled = 2 (3 1 unavailable)
# WHO HAVE SEEN JULY ISSUE
# WHO USUALLY SEE THE PUBLICATION
# WHO HAVE NEVER SEEN DDA EXCHANGE
1 = 50%
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CONS ODE'NTaAL
OFFICE: Office of Finance - Summary
COPIES DISTRIBUTED TO OF 40
# Polled = 3
# WHO HAVE SEEN JULY ISSUE
2 = 66-2/30
# WHO USUALLY SEE THE PUBLICATION
2 = 66-2/3%
# WHO HAVE NEVER SEEN DDA EXCHANGE
1 = 33-1/3%
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CO NF DE T I A L
OFFICE: Office of Logistics
COPIES DISTRIBUTED TO OL
# POLLED = 6 (4 salaried and 2 hourlies)
# WHO HAVE SEEN JULY ISSUE
# WHO USUALLY SEE PUBLICATION
# WHO HAVE NEVER SEEN DDA EXCHANGE
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CON F'DE IITIAL
OFFICE: Office of Medical Services - Summary
COPIES DISTRIBUTED TO OMS - 30
# Polled = 2
# WHO HAVE SEEN JULY ISSUE
1 = 50%
# WHO USUALLY SEE THE PUBLICATION
1 = 50%
# WHO HAVE NEVER SEEN DDA EXCHANGE
1 50%
Qro d*1 *4lea e -200 %08 4 : C b11 $ rb0$ bb`If O9OOO$~3MEMO .
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CONFIDDEENTIAL
OFFICE: Office of Personnel
COPIES DISTRIBUTED TO OP 60
# Polled = 2
# WHO HAVE SEEN JULY ISSUE
# WHO USUALLY SEE THE PUBLICATION
# WHO HAVE NEVER SEEN DDA EXCHANGE
0 = 0%
DOWNGRADED TO A-IUO I1AEN SPPARATEDD' M
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OFFICE: Office of Security
COPIES DISTRIBUTED TO OS 57
if Polled = 8
# WHO HAVE SEEN JULY ISSUE
3 = 37.5%
# WHO USUALLY SEE THE PUBLICATION
3 = 37.5%
if WHO HAVE NEVER SEEN DDA EXCHANGE
4* = 50%
*One individual saw the July issue in
another office--doesn't believe his own
office is on distribution.
DOWNGRADED TO A-IUO WHEN SEPARATED FROM MEMO.
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OFFICE: Office of Training
COPIES DISTRIBUTED TO OTR 65
# Polled = 2 (5 - 3 Instructors not cleared)
# WHO HAVE SEEN JULIY ISSUE
# WHO USUALLY SEE THE PUBLICATION
# WHO HAVE NEVER SEEN DDA EXCHANGE
*Employee admitted it may be her fault
since she is a part time employee and does
not have the time to read the reading
board. I checked and the Exchange is
indeed filed on that reading boar .
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NFOENTIAL
0
OFFICE: O/DDA
COPIES DISTRIBUTED TO O/DDA 33
# Polled = 4
# WHO HAVE SEEN JULY ISSUE
3 = 75%
# WHO USUALLY SEE THE PUBLICATION
3 = 75%
# WHO HAVE NEVER SEEN DDA EXCHANGE
1 = 25%
NOTE: I checked with ISAS as it was one of
their branches where the employee had not seen
Exchange. Janet reported that a copy is
normally sent to that Branch and she would
make sure the employee is aware that the maga-
zine is for ALL employees.
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CONE IDENT IAL
OFFICE: DDA careerists assigned outside the
Directorate
# POLLED = 6 (7-1 unavailable)
# WHO HAVE SEEN JULY ISSUE
0 = 0%
# WHO USUALLY SEE THE PUBLICATION
3 = 50%
# WHO HAVE NEVER SEEN DDA EXCHANGE
3 = SO %
DOWNGRADED TO A-IUO WHEN SEPARATED FROM MEMO.
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 OFFICE
OC (3 August 77)
INDIVIDUAL POLLED
2
3 (Cable Sec)
4
5
6 (Cable Sec)
7 (Cable Sec)
8 (Signal Center)
*Copy sent
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Have you
seen the
July 1977
issue of
DDA Exchange?
Do you
remember
when you
saw it?
(a day ago?
a week ago.?)
Was it
routed to
you by
name or,
instead, to
your Divi-
sion, Branch
or Section?
How many
other people
were on
routing
for the
same copy?
Have you
seen pre-
vious
issues?
No--never seen
Yes
No--never seen
Yes
No--never seen
No--never seen
Do you
recall
seeing
one, two,
or sev-
eral (6
possible)?
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ROUTING AND RECORD SHEET
SUBJECT: (Optional)
JULY ISSUE READERSHIP TELEPHONE
SURVEY (GS-09's & BELOW - 3 THRU 8 AUG 77)
7C18, HQS.
TO: (Officer designation, room number, and
building)
OFFICER'S
INITIALS
11 AUGUST 1977
^ SECRET
STATI)
COMMENTS (Number each comment to show from whom
to whom. Draw a line across column after each comment.)
Just.a reminder--articles
for the October issue of
DDA Exchange should be sub-
mitted to M$AS on or
before 2 September 1977.
Copies sent to each
Senior Editor (with his/her
Office summary sheet an
overall summary along with
all Office-survey sheets)
Copies sent to each
Associate Editor (with
all summaries and survey
sheets)
FORM 610 USE EDITIO OUS MprSfffiFjor Re{e~se20VF IA
LJ CUI USE ONLIT= Y ^ UNCLASSIFIED