'UPSIDE-DOWN FORTUNE']

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP88-01314R000100200003-0
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 1
• Document Creation Date: December 16, 2016
• Document Release Date: October 5, 2004
• Sequence Number: 3
• Publication Date: November 25, 1968
• Content Type: NSPR

Approved For Release 2004/10/12 CIA=RD 8-01314R0001
N OV 2 196'8
PRESS
Newsweek-Bernard Gotfryd
Charney, Veronis: Can 1,072 human interests be all bad?
'Upside-Down Fortune'
"There are two important concerns for
young people: sex and work," says 27-
year-old Nicolas Charne
the bo
ub
y
y p
-
,lisher of Del Mar, Calif. "Playboy has sex
tells them about possible careers." And
.so in January, the imaginative and am-
bitious Charney will publish the first
monthly issue of Careers Today, a slick
monthly directed at college students and
recent graduates. "It will be an upside-
down Fortune," says Charney, "for new-
Charney, of course, is already a board
chairman. He graduated from MIT in
1962 and received a doctorate in bio-
psychology from the University of Chi-
own fledgling publishing firm-Commu-
nications/Research/Machines/Inc. Ca-
6 o'-V 1O.
STA
S
STAT'
achieve in open ence from his mother")
Unfortunately, there just isn't enough
important now psychological research go-
ing to warrant a popular monthly. So
Psychology Today has to stretch con-
tent out. And the pieces often seem more
parlor game than professional psychology
-such as a recent review of "Rose-
mary's Baby." Moreover, the graphics
are so overwrought that they threaten
the reader with sensory overload. "The
the American Psychological Association,
"comes right out of that southern Califor-
nia subculture."
But like southern California, it may
never stop growing. Charney and Veronis
have just raised another $10 million and
in addition to more magazines plan to
publish books, start book clubs, make
films and videotapes and develop com-
puter teaching machines. Psychology To-
day, tomorrow the world.
RMN's Not the One
The problem began with Roosevelt
and grew to its greatest proportions dur-
ing the Eisenhower years. But for the
next four years the dilermna-how to re-
fer to the President in a short headline-
has apparently disappeared.
Nixon's name is so short that he prob-
ably will be the first President since
Hoover who will not be known by his-ini-
tials. Roosevelt became FDR partly be-
,cause of his long name and partly be
/ reers Today will be CRM's second maca-
Charney's father, meteorologist Jule
Charney, and Veronis's brother, ocea-
nographer George Veronis, who were
colleagues at the Institute for Advanced
Study at Princeton. "While I was in
.school I wondered why there wasn't a
psychology magazine," says Charney.
"The field is so broad, everything from
what color to paint the walls in your fac-
tory to how to bring up your kids." Ve-
ronis had been a member of Communica-
tions '77-a task force at the Interpublic
Group of Companies, Inc., that was set
up to decide what magazines the public
needed and would buy. The task force
eliminated most interests because there ' when more and more newspapers were
were magazines serving the field (sex), switching to larger and more graceful
people were interested but didn't want type that allowed space for fewer let-
to read about the subject (exercise bars) ters. HST, Ike, JFK and LBJ followed
or people didn't spend enough money in easily once the tradition had been estab-
the field. One interest that survived all dished. Some papers, including The New
tests was psychology Anoth
w....
k t_____ _t .
t.. Y
er
s
or
News. "We only use it in a light story."
carry muc
with
d
p ice to rea
ers er use Dicx in a story about Vietnam."
ing editor of Careers Today. He has al- ($1 per .abut
ready put together a copy), Veronis and Charney say Most editors-and probably most Presi-
ready issue. "I that it makes money nonetheless. dents-don't like headlines on a first
wouldn't have consider d t t'
e
bold-
" s stoc . Bernstein, an assistant managing editor.
we'll come out with a new magazine." ers). Charney and Veronis have spent Light: The Chicago Tribune has re-
Surf: Most of CRM's 130 employees ' about $1.5 million on a dazzling adver- . ferred to Nixon in headlines as "Dick"
(average age: less than 28) are quar- tising campaign in national magazines. occasionally, as has The New York Daily
tered in five makeshift hnilrlinm in Y-1.1 in ,oo T.- -1,.. 1___ ..
, .
f
ormer pu is er O L ? City Bank or New York (the bank's pen- we've had since Hayes," says Theodore
Ladies' Home journal, says grandly ion fund is one of CRM'
27 k
y p o azmes rst. compressed the letters in Eisenhower's
start at least a half dozen others. "Every Charney and Veronis raised $2 mil- name. (It has a similar cast for Rock-
eighteen months," CRM president John , lion, much of it from the First National efeller.) "Nixon is the best President
J Veronis 40 o f bl h
- ---+ - -r"?- .~?~+?~ -'. ."yo vifuit1ey, urgiuneu. Luring the LtJ Us, the Times
of 1967 and which now claims a circula-. "someone else might come out with mag- had to cast a special piece of type that '
tion of 350 000. And Charne laps t fi '
-
.u=, n ?=-u UI oau Lrego. lie com- tile December issue of Playboy.) Psy-
pany has hired T George Harris, 44, a ehology Today does not
h .d-
s ar mg a new Subculture: Psychology Today consid- name basis on any 'occasion. President-
magazine in New York," he says. "It's . ers itself in the same league . with Scien-' elect Kennedy had Pierre Salinger pass
self-contained; writers and editors there tific American, but it badly lags in edito- the word to newsmen that he wanted to
just talk to one another and are unaware rial quality. It has run pieces by such be known as "JFK," not "Jack."
of what's going on in the nation itself." scholars as B.F. Skinner and linguist Vice President-elect Agnew may pre-
Harris, who frequently holds staff meet- Noam Chomsky, (The magazine pays sent a problem. Although his name has
ings outdoors with the Pacific surf pound- outsiders $250 an article.) And managing the same number of letters as Nixon s, it
ing in the background, adds: "Be they' editor Mary Harrington Hall, 42, a for- takes up ntor i spat.'o, The "i" in Nixon
good or bad, new social phenomena are mer consultant to San Diego magazine, counts only half a letter, but the "w" in
apt to boil to the surface out here first." ' has produced some interesting interviews Agnew counts a letter and a half. We
Charney and Veronis hit upon the with such ~ people as Yale political sci n- v,~~~r~q,~g~o " says Bob Moore,
Idea for a psyeholog~A Wp-ReiieiafriZ>1W4d-Ql6Aa'd tC8 131 ~r bl `3Yi a as Morning News,
pendently and were bio t together by son," says Lasswell, "had to struggle to "if lie ever gets in the news."
Newsweek, November 25. 1963