SOMETHING FOR EVERYONE

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP88-01314R000100660002-1
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 1
• Document Creation Date: December 20, 2016
• Document Release Date: December 19, 2006
• Sequence Number: 2
• Publication Date: December 13, 1976
• Content Type: MAGAZINE

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garlic and a gushyquest 1=', .sue:
for..-rnass,,reaclerslaap
a slick new monthly appearing on news- that appeal to our worst instincts," he vice president Sydney Gruson claims the
to the most exciting, fascinating, fastest through cesspools of mediocrity. I'm in- . stand sale of69.6 per cent. Rolling Stone
growing special interest in the world! terested in people as they really are-, four weeks agoenfoldedasamplingofits
YOU.. Not surprisingly, the magazine is and could become:' planned outdoorsy Outsicl . a kind of
called YOU-and it is typical of a fresh Magazine' publishing' is not for get- "National Geographic for this genera-
and not-so-fresh new batch ofperiodicals, ::. rich-quick schemers. The average profit lion," according to publisher Joe Arm-
angling for a slice of a burgeoning mar- margin for a general-interest magazine is . strong Jr., who reports that the start-up
ket. The magazine industry is moderate- .5 per cent. But it is an "easy entry" field, financing of "several million dollars"
ly bullish this year: total circulation is up. requiring little initial capital, and by one -carne from Stone's assets.
= 2 per cent, revenues an average 22 per trade estimate some 400 new magazines Other new magazines Nape to tap rota
cent. Butwhile the surest audience grab- of all descriptions have started up in ready-made mass markets.' Working
bers are-specialty publications catering. 1976, nearly twice as many as last year. Woman targets an estimated 313 rnillaoii
:F to arcane tastes--fimm backpacking to Stephen Kelley, president of the Maga wa?l ii gmothers,wivesandsinglewors.-
=-: bondage-ambitious new entries, like tine - Publishers Association, attributes en for the sort of survival-manual feat'
YOU; : are --pitching. for- general reader '.the current growth to an improving econ- tures it has dished up in its first two
ship. And even the specialty magazinesomy and "perhaps, and I say this guard- issues. ("Dos and don'ts for working.
seem -convinced . that. they offer some-- edly, some TV disenchantment on the mothers- Don't expect a perfect child.
thing for everyone: part of advertisers And it s true enough Don t expect a perfect household Setup'
-Thus Christopher Street a stylish ho- that magazine ad space is more easily a sound backup system.") Mother Jones
mosexual month Ty launched last July, available and lower priced than time orr?'..(named for a United Mine ti V" okr `rs ar-
bills. itself; - optimistically, as The Gay TV. Even so, there is aproblem in selling ganizer) began last January as a succes
.Magazine for the Whole Family." A No- a
magazine that does not yet exist, and sor to the defunct Ramparts, and is play
yernber- arrival;;: -AL 1-The-: National `'once. it does exist; in getting it off the ing to this decade's descendants of the .
Magazine for Italian Americans;features ground.. Christopher Street has been counter-culturists who kept Ramparts-
Italiansuccessstories,Italiancars,Italian `.leaning heavily on excerpts from literary going strong. in the '60s.
_
wines---end a first-issue spread on gar .'.works in progress to fill its pages, be NoBourrds:Thenewpublications might
y-lic-but hopes. ecumenically "to bring a :cause it has not yet built a contributor's do well to emulate the verve," if not the
3.._bit of the Old Country to our non-Italian roster of its own. Silver Foxes, a glossy portentousness, - of their promotional
I-AM already has. a co-ethnic: monthly "For Men Arid Women," is evi- -' copy..U aYs editorReynolds Dodson in
_?
:.competitor, Id entity-which, despite edi- dently reaching too few of either. After an introductory message, "is a panorama
for Raf?aele
Donatc sclaimtohavecom- five issues, the magazine has laid off : ofpeoplecaughtinthetnomentofchange
_
piled the first pure Italian-American most of its staff - ,: attuned to the inner feelings and
mailing list'' (around 1.1 million names), Aegis:' The more' promising infant emotions we all share." A blurb for YOU
promises to be a nonchauvinistie "hu- magazines are those born of wealthy declares it is "filled with all the discov
manist magazine in the specific sense of parents. Quest/77 is funded by the Am-, - ery, anxietyandbody-tinglin-sensuality
'-being concerned with people." --=r" bassador International Cultural Founda- of getting close to someone
'~ you really
'Thebimonthly Quest/77, scheduled to Lion, a goodwill and good-works arm of want to know." And Quest knows no
f"appear next spring, c s? itself simply. the Fundamentalist Worldwide Church bounds- "It relishes life and challenges
Magazine of Excellence." It will .. of God. -Nigh-powered test mailings despair," writes - editor Schnayerson..
I,,-- offer inspirational text and pictures for have already brought in 175,000 sub- "Those ofuswhose privitegeitistashape
affluent adventurek -- ??
_-. _ . , ~lY ~8~~1Tare barely abi~;to,