LOOK, FAMILY CIRCLE MAGAZINES CHANGING NATIONAL DISTRIBUTORS

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP88-01314R000300010022-8
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 1
• Document Creation Date: December 20, 2016
• Document Release Date: October 17, 2006
• Sequence Number: 22
• Publication Date: April 6, 1970
• Content Type: NSPR

Approved For Release 2006/10/19: CIA-RDP88-01314
WALL STTilLLrT J0 rN AL
i'8 APR 1970
Look, Family Circle
Magazines Changing
National Distributors
Select Magazines Will Handle-
Both Publications; Paperback
Book Switches Also Are Slated
RU n WALL. STTTF.ICT JOURNAL Staff Reporter
NEW YORK - Several magazine and paper.
back book publishers are switching national
distributors.
Select Magazines Inc. Is to take over distri.
button of Look magazine from Curtis Circula.
tion Co., and Family Circle magazine from In-
dependent News Co. Curtis Circulation is a sub.
sidiary of Perfect Film & Chemical Corp. Inde-
pendent News is a subsidiary of Kinney Na.
tional Service Inc.
Select Magazines is owned by Reader's Di-
gest Association Inc. and three other publish-
ers whose magazines it distributes. Cowles
Communications Inc., publisher of Look and
Family Circle, said it will join Select as a
`part-owner.
National distributors handle sales, billing
returns and other chores for publishers. Now.
ever, some paperback book publishers have de-
cided recently to take over these chores them.
selves, and deal directly with wholesalers who,
in turn, pass the books on to retail outlets such
as supermarkets and newsstands. Last year
Simon & Schuster Inc. took over distribution of
its Pocket Books line from Curtis Circulation.
And Times Mirror Co. plans to take over distri.
bution of its New American Library paperback
line from Independent News.
Independent News said it's gaining as well
as losing business. It is taking over distribution
of movie, confession and other magazines pub.
lished by Sterling. Communications Inc. and
Coronet magazine . and. Paperback Library ;
books `published by Coronet Communications
Inc.
.Approved For Release 2006/10/19: CIA-RDP88-01314R000300010022-8