THE RESPECTABLE MUCKRAK OLD PEACE CORPS EXECS NEVER DIE; ONE OF THEM JUST FOUNDED THE WASHINGTON MONTHLY MAGAZINE

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CIA-RDP88-01314R000300360004-0
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RIPPUB
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K
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2
Document Creation Date: 
December 15, 2016
Document Release Date: 
August 26, 2004
Sequence Number: 
4
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Publication Date: 
May 25, 1969
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NSPR
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The Washington Star Sunday i;egazi Approved For Release 2004/09/03 22IA+DF9691314R00030 i ilq - RESPECTABLE MUCK Old Peace Corps execs never die; one of them just founded The Washington Monthly magazine e ? t "WELL, TRY to find out who he is and call hint back. 3e sounds like some kind of tycoon." Charles Peters, editor of The Washington Monthly lna ;azine, replaced the telephone on its hook and somewhere in the maze of tiny fifth-floor offices at 150 Connecticut Ave. NW a secretary must have hauled down a co >y of "Who's Who" and began trying to fi ire out the identity of whoever it was that called full-time staff members and by carefully chosen free- lancers, including New Yorker magazine writers Rich- ard Rovers and Calvin Trill in. "It amounted to kind of an in-depth magazine on the Peace Corps," Peters says. "Over the years many who knew of this operation said it should extend to other branches of government. So often when things go wromlg the top guy is the last to hear about it; and by then it's too late to help." eel li!:e a potential bas .Cr. Peters had been tossing around possibilities of ex- Peters i;s a pudgy, 42-year-old ex-Peace Corps exec- panding his work for some time, and early in the utivc with salt-and-popper gray hair cut about the' spring of 1967 he settled on the idea of a magazine. sane length and style as found on an ancient That May he served notice with lack Vaughn, Shriv- Grecian bust. :`is magazine, a cross between ;rl'> ;i U.l'.eessol', thhat he ~4':h\ p!innitl tohav.)\'i:i!hia 1 the Atlantic',:anthly, the New Republic and Ram- 'year. Ile enlisted financial sup' ort from John D. -parts, will rl:. its fifth appearance on newsstands 1 Rockefeller TV and soon afterwards from Joseph ,next month, -;f I'oters can straighten out his difficulties Crowley, president of the New llavcn fermi:lal, with his asso.:cd writers and artists, the Monthly to .did to his own bankroll. nlig;_ : akke it through the first year, that dangerous At the J''111le time he was lining up capital, Peters time for h_ew mag alines. spent his evenings :llld weekends contacting writers a" ee, suite of rooms occupied by the Monthly is con- and editors, !~i'.tlhl'if~ pledges of stories and delineating re(:';.cl by a labyrinthine hallway which eventually editorial policies. 1" or much of his editorial advice llo Peters ;office: an acute oblong with bare wood relied on Roved}, 1Vaslliilgton correspondent for the leors old ur.,:....toed, roam-colored walls. It is occu- \few Yorker and one-time assistant editor of t ha New pied by an cc .. ,nly-:. walnut desk, 'a few chairs, :'Masses, and \\'hittlcy Ells:vorth, publisher of the New :hrc:.'etas. 'zau?s :..:: ,~ tic, loosened slightly at the York Review of uuoks. Another source of advicc was of an 0.,.'. b,..':oonl ::clan shirt, wash-and-wear Timothy J. Asians, a former San Francisco newspaper 4:.ou sers and i,uo skin shoes. The objects on the desk reporter who was director of the. PC-Lee Corps program lode volumes of duck Finn and Don Quixote, in Thailand. When Peters left the Corps he took waicl were presents r? ni Peace Corps colleagues, and Adams with him as managing editor. 7)s_ oracle eop'o:; of he Federalist, Edmund Burke The office opened on May 1 in an atmosphere~of and '1 no Coin:mhia :ie.,k Encyclopedia. There is also national crisis, 1)roduccd partly by the rioting in the an empty Lily coffee cup and a wrinkled pack of True iu:~ej cigarettes; which he chain-smokes., During an interviewc cc., out and bummed two Winstons. %,c s, of , .s' present troubles stem from the fact th.c he is not a professional journalist-at least he :o't until he founded the Monthly. He was born in C ... , . zeal, \V. : eccived an M.A. in English from s hai:1 IIh ersity, and began his career writing tiling co / for the J. Walter Thompson agency in V, York. }eft to earn a law degree from the of Virginia and then returned to Charles- t(,i:, where he c_)crated a private law practice for three years until 19:5'1 when he ran for the state legislature, addition to his own campaign in Kanawha County o : anag;ed the hresiucn.tial campaign of John F. Ken- nedy there. B,.ih c..s:didatcs won. After one session in the legisinturc- _,te. iclt the call of the New Frontier. He coo= to \': hington in 1061 to join the office of the general c~ :,.hsel os the newly created Peace Corps. Hater in th same, year, Peace Corps director Sar- '.e::t ,c;vivcr ?,;;;:oinLed Peters to head his new office of evaluation, a co:ificlontial reporting service which was make i s -:.and examinations of Corps overseas ,rod cis can co,lf idential, critical reports with the 4op echelon of the agency. The reports were written by cities and partly by tic gerelal sense ofdcsperat on over the Vietnam war. During the months that ful lov: ed Peters met ni fitly with small Groups of selec ed government officials: mostly 'right, mostly under Sy and mostly remnants of the Kennedy era. Over paper cups of beer and sherry they bra Lnstol I11ed the ens tis- factory tides of American society and how best to sr:-in them. Peters is still working on story ideas tiat 8rewv out of these meetings, which were suspended in One fall in order to get out the first issue by last Janu: ry'. The cover of the first issue shows a dramatic prioto- graph of a convoluted American flag, parts of klieg under studio lights and parts hidden inStveiitn shadows. 'f he table of contents flourished such jour- nalistic big -names as Murray Kellipton, the fee iter columnist of the New York Post; David S. L'roder, Washington Post political writer; Russell Baker, i ew York Times columnist; Newsday publisher Bill \.o;?ers and laugh Sisley, chief of the Time Magazine V.'e ington bureau. The writing reflected the elements of the magazine's founding: intellectualism and a feeling that society was crumbling from sheer neglect. Potets editorial credo, which appeared on the back cover, stated in part: "111e American system is in trouble. its not responding well enough or fast enough to our critical national problems." So far the Monthly has zeroed in on the President,, Approved For Release 2004/09/03 : CIA-RDP88-01314R000300360004-0 AoLtInuna :: ? ., . 1 :!?`ppr~~4g ,~ Qr,R~I~~E $1'rc200A $lroq!RrP -Al 314R000300360004-0 111. X1agcolcllt, slIclk mix of llea\'y and lhiht ~?.tl`; 11 U'r::;ti, i(ll) ~':'i:i 3~'Ci:, ..ail t li; daily 1)i Al- headline tyls and. crisp text ail Q1)Vii)n5 liberal ins, it is type, resigned i.^.Si month over by ten illelles, a disagreement wi0h eters on \\:ls .hnscn to slit.';l st:t c;lci:lriy outlook-it:;i)i.loxi- the use or illustrative art. (Ex to .tcs the size of ]leer.:y . nci x)liticalacademicjour- cept for the covers, the small ,c. In ius Cding applies much the photograph of the mayor of as he usocl in his X'eaco Corps clays: Ile Boston appearing in the cur- e. mines issues from the uoCtoal up, believing, that rent issue is the onlyillusha- in :iaya)v on information they receive tive art the Monthly has used,) newspapers err from the top. T110 tone is cite of i?especiablo rnuckrak- On the other hand, Peters' ins lack of experiencc strikes In a story dealing, with urban transpnrCation, Peters some as an asset. In a time when the Saturday Evening h act his \\'1'1tCr CJi1Cc.'11iC:h::, l1Ct on the l ii'I)Gi tlTlt:nt of Post old and established an 'I-; ns,>ortatio,l but on hi~,_IIVJ ?.y IOLLyists. if the story , tucnaj up rt~)Liiil~; sensational, it was a sardonically Ramparts, new and flamboy- aic o:.aluit:ation of a powerful special i iterest ant, are heading the list of fail- (Sat tplo. ''The financing of the Highway Pro- in g and failed magazines, the gland \ti'as :I classic raid on the T reasuuy. In the Annals fact that Peters is gambling on of lobbvin-., the itighwayiiico who oxecl ted this coup the Monthly suggests on the clc,arto he listed alongside those Chinese coatrac- face of it that he is open to tlye tors who ccmvincc(l the Clain calperors to build the kind of- innovation that hasa Great Wall of China.") chance of success. in addition to professional journalists, the utat a`liae the feeling among many uses original so4lrues inclur:ind acacienlicians ::ml writ- who have come into contact ers who are iresently involved is government. Jane, with the Monthly seems to be Jacobs, author of The Death and Life of Great Auteri- that it is a heal y idea; and can Cities, has conir'il)utcd, as has one of President'' that if Peters turns it into a ixell's top rides, S tephenl Ness. There are two regular ; money-maker it will be both ;lns' `~ti v's of the :.Tess" Is written by guest jour- because and in spite of him- enlists and gives insights into the self. relatirnship between! the meantime, Peters ~ the press a d _ overiuuent, and "The Culture ofllu-~ In 1o 'himsellf r.;aucracy" keeps a constaiit eye on one of leter's, seems to be en' sal favorite target:' Peters says the magazine has : immensely. ? met wi'th-unexpected success, r.;; , ? ~-/.n irea.~,ure;a against his, original goals. With 20,000 sul)scr bars, enlisted in two di- recd mail campair-cl.s aimed es-, pecially toward businessmen, politicians and political sci- professors, and frog'.. ence newspaper and magazine ads, he is already halfway along toward his subscription target for the first year; and his newsstand target was met on the first issue, which sold al- l:,ost 8,003. He says he is satis- fied with the advertising he has x icke`ld u`; the June issue Will I n C l u e three major f irnis- andom House, Amer- loan Telephone & Telegraph and Polaroid, "We anticipated four years to break even,says Peters. it looks like a year and a half or so." :'song the way Peters has with some setbacks. Some v alters complain of a lack of rofessioan is.n in the way Pe- rers h._ idles them. Stories are Wit 'caned in and then writ back for major revisions, scmet..aes two or three times. it Ica c oae writer is now talk. trig about a law suit over the ardli-AWrc v6dcF Wlease 2004/09/03: CIA-RDP88-01314R000300360004-0 GtlberN tree art director who