YOUR CIA WANTS YOU

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP90-00806R000100420001-3
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 1
• Document Creation Date: December 22, 2016
• Document Release Date: September 9, 2010
• Sequence Number: 1
• Publication Date: March 6, 1980
• Content Type: OPEN SOURCE

Sanitized Copy Approved for Release 2010/09/09: CIA-RDP90-00806R000100420001-3
New ad campaign
chalks' up recruits
ANA VECIANA = people when they cut out the draft.
Miami News Rap., .r ? _ Before, we used to get a lot of peg- E
pie with military background. They
Ifyou're intelligent, skilled and bad served in the armed forces,
like a challenge, then it's timg fortraveled around -some and`-were
the `CIA. and" you to; know more- looking for 'something else to do,''.
about each other. That's assuming - Pherson said.
the CIA doesn't already know all. So the agency went to Madison
about you _ Avenue Gaynor & Ducascreated
?In.a media advertising-campaiga the new ads, aimed at a special type;
that began last summer, the Central -of person -,"Not everybody can
Intelligence Agency is trying to re- work for the Central Intelligence'
cruit'men and women who want a 'Agency, but you niay. be one of
career * with a" challenge and re them." - r -
.wards tomafch."' -,7fz" I- - . .., ,.." .;.:. ::? ?.? ,:*::, ?;
"We're looking for'a1C minori-' The ads have appeared. in- big-
tie:: s," said `Robert Peterson, "CIA name newspapers such as the New
penai representative for the and Times aid.Washington Post,,
o. ? and some magazines geared to mi- I
southeastern region."' Miami, with norities. - NUESTRO, a national
its high- concentration of His_panics,_ magazine- for -Latins distributed iri
fits. right into the picture. Many- Miami, New York, Chicago and the
refe~raIs have been the result southwestern United States, ran a
Overall, CIA recruiters say, the about
campaign has 'brought fuIi-page CIA display ad with apro-
ad.
file of an eagle on a black back-
"tremendous" results.
.
."'We've gotten very good re. ground earlier this year. _ -,
This ad, like those in the news-_
sponse," said CIA -spokeswoman papers, makes its pitch to the per-
~vKathyouldPherson.?About finances, she son who has "the ability to piece to--
In . the only past say few the years, a? agency has got tarnished - gether information from many
ten its moneys worth. sources and build it into a picture of
image and other problems .have what's happening in the world: The agency e
given the CIA trouble in recruiting , which wants e
new agents. The agency tried small with backgrounds in computer orp l sci-
ads, in professional journals fm' en- - ences, economics, engineering, for-
in studies, languages, mathemat-
gineers or scientists and college ics photograph c Interpretation and "
newspapers, '.but job applications
physical sciences, has a new slogan:
continued to drop. i.. ,. -
It's time for us to know more
"I think we lost out on a lot of - about each other "
STAT
Sanitized Copy Approved for Release 2010/09/09: CIA-RDP90-00806R000100420001-3 ._