THE OTR INFLUENCE ON THE IMAGE OF THE AGENCY (RESUME OF A BRIEFING)

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP78-06204A000100030002-5
• Release Decision: RIFPUB
• Original Classification: C
• Document Page Count: 2
• Document Creation Date: December 9, 2016
• Document Release Date: March 21, 2001
• Sequence Number: 2
• Content Type: BRIEF

,Approved For Release O1/04/09: CIA-RDP78-06204A00010WOO02-5
THE OTR INFLUENCE ON THE IMAGE OF THE AGENCY
(Resume of a Briefing)
Although the major purpose of this briefing is to describe the OTR
influence on the "outside" image of the Agency, it is important to note
that OTR also has a significant impact on the "inside" image of the Agency.
Through the medium of orientation and review courses, OTR has
helped to form or to re-form the Agency image in the minds of 2, 098
Agency employees during calendar year 1966. Of this total, 673 were
new, non-CT professionals; 228 were Career Trainees; 206 were "old"
professionals; and 991 were new,, non-professional employees,
OTR has influenced the "outside" image of the Agency through both
"Agency briefings" and "subject briefings, " The term "Agency briefings"
is used to describe those briefings that are directly related to Agency
missions, functions, and responsibilities within the Intelligence Com-
munity and the U, S, Government; the term "subject briefings" includes
those briefings related to a particular area, discipline, or problem.
The three major O 1 R functions through which image-influence is
exercised are (1) the "speakers' bureau" function, (2) the OTR briefing
function, and (3) the preparation of Agency representatives for the senior
service schools,
;wring CY 1966, through the "speakers' bureau" function, OTR has
arranged 181 programs, almost entirely "subject briefings", by non-OTR
personnel. These programs have been provided in response to direct
requests from USIB groups, in response to OCR Liaison requests origi-
nated by non-USIB Government individuals and groups, and in response to
Assistant to the Director requests originated by non-Government groups.
During CY 1966, through the OTR briefing function, OTR has provided
293 programs, 139 of them "Agency briefings" and 154 of them "subject
briefings", by OTR personnel to a total audience of 13, 732 persons, In
terms of numbers of persons briefed, 40% of the OTR briefing effort was
devoted to State and AID; 33% to Defense; 22% to other Government groups;
4% to non-Government groups; and 1/2 of 1% to foreign officials,
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During, CY 1966, 55 applicants for the senior service schools were
considered by the Training Selection Board, and 25 were selected. These
25 were given a three-day program of preparation for their assignments
to the schools.
It is impossible to evaluate the effectiveness of the OTR influence
on the "outside" image of the Agency in qua-r.~tillative terms -- either
numbers of pro; ov ded or r: ,>>c rs of persons briefed. Like-
wise it is impossible to base evaluation on feed-back, which is of neces-
sity sporadic and incomplete. OTR personnel who are responsible for
the three major OTR briefing functions have reached, however, certain
seat-of-the-pants conclusions:
1, Senior Agency officials and Agency representatives in the
senior service schools have the most beneficial impact at high levels in
Government groups,
2. At the middle level, the briefing of State and Defense groups
pay dividends in better understanding and closer cooperation; it is at
this level that the OTR effort is most effective.
3. Briefings of individual foreign officials often produce immed-
iate pay-off in terms of cordial and productive cooperation in operational
activities,
4 Briefings of non-Government groups improves the Agency's
"public" image, but for a very small segment of the public. Any really
productive effort in the non-Government area would require a major
additional program -- planned, perhaps, by professional public relations
consultants.
Attached are photographs of the visual aids used in this briefing.
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