DI BROCHURE FOR NEW POLICYMAKERS

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP89B00423R000100080007-0
• Release Decision: RIPPUB
• Original Classification: C
• Document Page Count: 3
• Document Creation Date: December 22, 2016
• Document Release Date: December 3, 2008
• Sequence Number: 7
• Publication Date: August 27, 1984
• Content Type: MEMO

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DDI #04916-84
27 August 1984
MEMORANDUM FOR: Helene Boatner
C/PES
FROM Deputy Director for Intelligence
SUBJECT DI Brochure for New Policymakers
1. I apologize for blindsiding you at staff meeting with my
thoughts on a DI brochure for new policymakers and thought it
might be useful if I laid out my thoughts on the purpose and
content of such a brochure -- which I would appreciate your
taking on in addition to all the other things you are doing.
2. In terms of purpose, as I said at staff'meeting, there
will be a fairly large number of new policymakers in town in
January regardless of who wins the election. In the past, at
best, we have relied on calls by Office Directors to establish
contact wit'h new policy people and explain to them what we do.
Inevitably these are episodic and provide only a narrow window
into the Directorate. My intention is that we produce a slick
brochure along the lines of the DI recruitment pamphlet that
would present in a readable, colorful and attractive way the
breadth of what the Directorate does and how a policymaker plugs
in and can take advantage of this unique asset, the Directorate
of Intelligence. F--]
3. It seems to me that the brochure should have some sort
of general introduction describing what the Directorate does and
then a series of substantive tabs. I considered having tabs for
each analytic office but that requires the policymaker to match
his interests with our organizational structure which may or may
not be clear. On the other hand, substantive tabs that would be
both regional (Soviet Union, Europe, Africa, Latin America, Asia,
and Middle East/South Asia) and functional (international
economics, finance, political instability and insurgency,
terrorism, narcotics, nuclear proliferation, strategic weapons,
etc.) would allow the policymaker to turn directly to the issue
of interest or concern to him/her. It seems to me that it would
have to be classified secret. F-~
4. I envision that the introduction would begin immodestly
by saying that the DI is the government's principal intelligence
research and analysis organization, comprising
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people who draw on every conceivable form of information from the
overt to the most sophisticated technical and clandestine
means. It would then talk about the breakdown in the
Directorate's functions in terms of current intelligence (with
pictures of the front page of the PDB and the NID as well as
talking about crisis task forces and a picture of a first page of
a situation report from one of the past conflicts that we've done
that we could run at the secret level. After talking about
current intelligence we could then talk about short term
responses to policymakers in terms of our preparation of
briefings as well as typescripts that respond to specific
policymaker requests. Again, examples of these would be
photographed and shown. Then it would talk about our production
of intelligence assessments and research papers, again giving
some photographs of covers of some of these. Finally, it would
talk briefly about the preparation of National Estimates and the
role they play and how they can be requested.
5. As far as the tabs are concerned, each of the regional
and functional offices would prepare basic information that would
talk about the kinds of issues that they address in some detail,
give again pictures of some of the products the office has
produced as well as the regional publication (and for functional
accounts pictures of the covers of things like the IEEW,
Terrorism Review, etc.). These would not talk particularly about
organization but about the substance of what the office does
trying to give.the reader a full appreciation of the breadth of
the research that we do with a fair number of examples of the
category as well as some specific papers. Each section would
then either conclude or begin with one sentence simply saying to
tap these resources call the Director of whatever the office is
and then the black phone number -- no names since those have a
tendency to change periodically.
6. All of this would be on a slick high-quality kind of
paper that the recruitment brochure is on. These are just top of
the head thoughts on what this document might look like. The
point would be to make it quite readable, interesting to look at,
and an accurate portrayal of what an extraordinary organization
this is and how easy it is to tap the resources here for help and
support. It seems to me that at the beginning it wouldn't hurt
to blow our horn a little bit in talking about the access that we
.,have to the National Security Council principals and the kinds of
things we have done in the past in terms of our contacts with
people at the Assistant Secretary and above level -- as well as
mentioning the value of contacts at all levels below that so that
we understand the policy agenda. The introduction could also
deal with the continuing dialogue and particularly feedback both
positive and negative from the standpoint of helping them
better. It's the kind of publication that ought to be relatively
imperishable so that we could use it again and again as new
people come into any Administration.
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7. As I said at staff meeting, it seems to me that trying
to get a policymaker to sit down for a video tape or to read very
much or listen to a briefing is very difficult, particularly for
a new person. What we need is something a little like the
recruitment brochure that is impossible not to at least read
through and the kind of high quality tabs in the recruitment
brochure could be repeated. Given all the money and resources we
sink into doing our work, it seems to me not a bad idea to commit
a small fraction of that to doing a better job of trying to get
the policymakers to understand what they have out here and how to
make use of it.
8. My hope would be that these could be printed and
available by the end of the first week in January. Think about
it a bit and you and Dick and I can meet perhaps this week to
decide on how to proceed. F--]
Robert Gates
DDI/RMGates/de
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