MAGAZINES GAINS & LOSSES

Document Type:

CREST [1]

Collection:

General CIA Records [2]

Document Number (FOIA) /ESDN (CREST):

CIA-RDP88-01314R000300280037-3

Release Decision:

RIFPUB

Original Classification:

Document Page Count:

Document Creation Date:

December 20, 2016

Document Release Date:

October 18, 2006

Sequence Number:

Case Number:

Publication Date:

January 26, 1968

Content Type:

MAGAZINE

File:

Attachment	Size
CIA-RDP88-01314R000300280037-3.pdf [3]	72.65 KB

Body:

Z Approved For Release ?~09/ g/i? :8CIA-RDP88-01314R000300280037-3 I',- I -rOWL AL $3,000,000, to $77,000,000; the Read- er's Digest had a drop of $12 million, .to $48',600,000. Of the Curtis publica- tions, the already shaky Saturday Eve- ning Post showed a drop of more than $2,600,000 and Holiday was off half a million, but the Ladies' Home Journal registered a gain of almost $2,000,000. Two newsweeklies showed a substan- tial gain. TIME was up more than 700,000. Look was down more than was to shrink magazine advertising rev- cnuc somewhat last year. General mag- azines showed the shnrpcst decline. Though still carrying far more advertis- ing than any other publication, Llne was down almost $14 million, to $155,- - television-but their cumulative' effect Many factors were involved-doubts about the economy, automotive strikes MAGAZINES Gains & Losses $3,000,000, to $89,500,000; Newsweek also increased some $3,000,000, to $46, 600,000. U.S. News & World Report, on the other hand, was down $200,000, to $25,800,000. Most specialty mag- azines showed impressive gains.- TV Guide was up more than.8%, to S45,- 800,000. Forbes rose 28%, to $6,600,-, 000. The fashion magazines were equal- ly buoyant. So were Saturday Review, Scientific American, Popular Meehan- ics, 'Teen, Skiing, Flying, and the au- tomotive magazines. If further proof was needed that smartly packaged sex sells, 1967 fur- nished it. By linking sex with the swing- ing life, Playboy, whose circulation spurted 28% to 5,000,000, saw its ad revenue rise 19% to $20,500,000. By making sex seem as routine and casual as teeth-brushing or hair-setting, Helen' Gurley Brown's Cosmopolitan slipped into something comfortable-an ad rev- enue increase to $3,600,000, which isn't.