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CIA Releases New Streaming Ad: “Discover the CIA: Your Nation is Counting on You”

June 22, 2020

First Streaming Ad in Agency’s History Launched to Recruit Americans to Join CIA

22 June 2020

Today, CIA unveiled its first ever ad on streaming services, marking a new milestone for the Agency’s recruitment efforts.

“We’re meeting Americans right where they are—on streaming platforms—to share a glimpse of an exciting CIA career and what it could mean for their futures,” said Sheronda Dorsey, head of CIA Talent Acquisition.

The advertisement, including 90-, 60-, and 15-second versions, is set to run nationwide on multiple platforms reaching a widespread audience.

“Since becoming Director, I prioritized how, where, and whom we recruit to be the next generation of CIA officers.  Advertising on streaming services is an important step forward to reach talented Americans with the diversity of experiences we require to continue to be the world’s premier intelligence service,” said Director Gina Haspel.

Check out the ad and its transcript below: